Two thousand and eighteen is just a matter of weeks away. Brands are already wondering what will be the top public relations trends for the upcoming year and how they can stay ahead of the curve. Here are three of what will be the top PR trends for 2018 that brands must be aware of ..
Planning is essential for success. That is especially true when it comes to public relations for it to be truly successful and show a return on investment. Public relations isn’t about getting non-stop media coverage, rather it is about getting before your target audience (consumers and businesses) in a way that influences them to seek ..
In the hit Broadway musical, Hamilton, the final ensemble is called, “Who Lives, Who Dies, Who Tells Your Story.” It recollects that all the founding fathers were allowed to grow old and tell their stories, save of course for Alexander Hamilton who died young in the famed duel and that it fell to his wife, ..
Many people often wonder what the difference is between marketing and public relations. The two seem so intertwined in people’s minds that very often people consider them to be the same. Nothing could be further from the truth. Public relations and marketing while essential to success are totally different. So how should both be defined? ..
In today’s book world if you don’t have an author website you don’t exist. Author websites are a critical component of successful book marketing and publicity. After people hear about an author or a book, the first place they turn for more information is the internet looking for the author’s website. So what should a ..
It seems like every day a new sexual harassment or assault story is hitting the news out of the entertainment industry, the world of the media, or the political world. The names of celebrities who have been named keep climbing. For the organizations that employed these people or were associated with them the question arises, ..
Authors know that they need media interviews as part of their public relations campaign to promote their books. Yet many authors approach these interviews with a great degree of trepidation. Two questions often cause authors the most difficulty, yet they should be the easiest to answer. What are the two questions that cause authors such ..
Everybody loves stories –romance stories, action stories, mystery stories, success stories – you name it and someone loves it. Storytelling is a basic thread of human communications. People connect with stories, remember stories, and share them with others. We’re pre-wired for stories. It’s how we communicate. People make decisions daily. While they use data or ..
Strategic Vision’s own David Johnson discussed #TakeaKnee, the NFL/national anthem controversy, how it affects the NFL itself, its sponsors and brands, and the possible confusion over what the protest specifically represents
Equifax’s crisis communications strategy dealing with its security hack has been an epic fail. And the credit reporting giant continues to make the situation worse. The story of the security hack at Equifax is well known. The breach lasted from mid-May through July of this year with hackers obtaining the personal information of 143 million ..