What Brands Will Live, What Brands Will Die, Who Will Tell Your Brand Story

In the hit Broadway musical, Hamilton, the final ensemble is called, “Who Lives, Who Dies, Who Tells Your Story.”  It recollects that all the founding fathers were allowed to grow old and tell their stories, save of course for Alexander Hamilton who died young in the famed duel and that it fell to his wife, ..

What Is The Difference Between Marketing and Public Relations

Many people often wonder what the difference is between marketing and public relations.  The two seem so intertwined in people’s minds that very often people consider them to be the same.  Nothing could be further from the truth.  Public relations and marketing while essential to success are totally different. So how should both be defined? ..

Crisis Communications For Organizations In The Age of Harvey Weinstein

It seems like every day a new sexual harassment or assault story is hitting the news out of the entertainment industry, the world of the media, or the political world.  The names of celebrities who have been named keep climbing.  For the organizations that employed these people or were associated with them the question arises, ..

Two Questions All Authors Need To Be Prepared To Answer

Authors know that they need media interviews as part of their public relations campaign to promote their books.  Yet many authors approach these interviews with a great degree of trepidation.  Two questions often cause authors the most difficulty, yet they should be the easiest to answer. What are the two questions that cause authors such ..

What Is Your Brand Story?

Everybody loves stories –romance  stories, action stories, mystery stories, success stories  – you name it and someone loves it.  Storytelling is a basic thread of human communications.  People connect with stories, remember stories, and share them with others.  We’re pre-wired for stories.  It’s how we communicate. People make decisions daily.  While they use data or ..

Equifax: An Epic Fail In Crisis Communications

Equifax’s crisis communications strategy dealing with its security hack has been an epic fail.  And the credit reporting giant continues to make the situation worse. The story of the security hack at Equifax is well known.  The breach lasted from mid-May through July of this year with hackers obtaining the personal information of 143 million ..