Media Interviews Can Help Secure Speaking Engagements

Speaking engagements are a critical piece of any public relations campaign. They allow an author to reach potential readers; a CEO to reach possible investors and customers, a startup entrepreneur to reach investors, analysts, the media, and customers. Speaking engagements help build brand identity. It seems everybody is taking to the speaking circuit or have hopes to do so at some point. That is where media interviews play an essential role in helping to secure speaking engagements and increasing the desirability to book a speaker

Authors Don’t forget To Mention The Title of Your Book In Interviews

Authors know that broadcast interviews (radio and television) are a critical part of any book promotion campaign. These interviews allow an author to reach many people who would not hear about a book in any other way. The interviews help build both the author brand and the book identity. Yet many authors make one common mistake in interviews – they forget to mention the title of their book

How To Defuse A Social Media Attack Before It Becomes A Full Blown Crisis

Social media drives narratives. That cannot be emphasized enough. And it is particularly true during a crisis over customer service. More and more dissatisfied customers are taking to Twitter, Facebook, and YouTube to express their displeasure over poor customer service or what they view as poor quality products

Tips for Print Interviews

Here are some useful tips for doing a print interview: Print interviews comprise of newspapers, magazines, and online news resources such as blogs. Are typically done over the telephone or via email. Unlike live radio interviews, if the interviewer stumbles or remembers something they want to add to the interview, they can go back to ..

Authors, Don’t Concentrate Just On Amazon For Online Reviews

Authors want good reviews for their books. When they think of online reviews, they always think about Amazon. After all Amazon is the online retail giant and strong reviews on it drive up rankings and can attract readers. Yet when thinking about online reviews to drive up rankings on Google, readers need to think beyond just Amazon