Advice For Celebrities In A Crisis

Sooner or later sports stars and entertainment celebrities are going to have to deal with a crisis. Some embarrassing media report will come out or an inopportune social media post will take off. The key to preventing them, dealing with them if they arise, and not letting them affect your career is to have a plan in place

#Boycott: What You Need To Know

Our society is more polarized today than at any moment in recent memory. Our politics is divisive. Opinions have become more outspoken and outraged. Driving all of this is social media. Social media has allowed millions to have a voice and share their opinion. It is also a driving force in spreading disapproval of a brand when it takes a stand that someone disagrees with. Brands need to be prepared when this happens

Essential Tips For Successful Satellite Media Interviews

Satellite media interviews allow you to reach millions of viewers that may not be tuning into the networks and cable channels. They create additional buzz to the national campaign and are critical for branding success

Crisis Communications In Today’s Polarized Society

Today’s politically charged environment has changed the rules of crisis management. A business may be caught in the crosshairs of a crisis just because it advertises on a show or sponsors an event. Businesses need a crisis communications plan in case they are attacked

How Authors Can Maximize BookExpo

It’s May and that means BookExpo is weeks away.  BookExpo is the most important publishing industry show in North America. If you are an author, want to be an author, or are even thinking about being an author.  BookExpo is an incredible way to see the publishing industry and make all connections. Representatives from every area of ..