What Is The Difference Between Marketing and Public Relations

Many people often wonder what the difference is between marketing and public relations.  The two seem so intertwined in people’s minds that very often people consider them to be the same.  Nothing could be further from the truth.  Public relations and marketing while essential to success are totally different. So how should both be defined? ..

Two Questions All Authors Need To Be Prepared To Answer

Authors know that they need media interviews as part of their public relations campaign to promote their books.  Yet many authors approach these interviews with a great degree of trepidation.  Two questions often cause authors the most difficulty, yet they should be the easiest to answer. What are the two questions that cause authors such ..

What Is Your Brand Story?

Everybody loves stories –romance  stories, action stories, mystery stories, success stories  – you name it and someone loves it.  Storytelling is a basic thread of human communications.  People connect with stories, remember stories, and share them with others.  We’re pre-wired for stories.  It’s how we communicate. People make decisions daily.  While they use data or ..