Coming up with messaging for interactive platforms like Facebook is often an exercise in avoiding certain topics. Any post that might be viewed as irrelevant or singling out a subset of users is viewed as potential grounds for user abandonment and is immediately ruled out. Unfortunately, avoiding these types of posts also results in lost ..
Trade shows like Toy Fair and BookExpo are great places to meet buyers and also gain public exposure through media coverage. Here are six tips for trade shows to help you be successful in getting media coverage: 1. Don’t cheap out. You’ve already spent tens of thousands (or millions) on your exhibit. Spend a few ..
In today’s media environment, delivering information in a concise manner can be the difference between a featured mention and obscurity. The ultimate example is turning a 500-word press release into a 140 character tweet. Here are four tips to help you do it successfully: 1.Don’t just repeat the headline. Though tempting to use, press release ..
In public relations, businesses are always thinking about external audiences. But just as important as the people you are trying to reach is your internal audience – your employees. Internal communications is essential to any PR plan but often gets overlooked. Here is an Internal Communications 101 course to guide your interactions with the people ..
Hopefully, you will not need to use this information, but it’s good to know what to do if a crisis arises. If you’re a service provider, crises can arise from several situations, including being discredited publicly, a verbal misunderstanding or use of a poor choice of words. If you produce a product, crises can arise ..
Before hiring a publicist, marketer or put a full marketing team in place, ask yourself the following questions: ■Are you overwhelmed on the ins and outs of social marketing, blog outreach and traditional PR? Do you see more opportunities than you have time for? ■Are you scratching your head at the 3 terms I just ..
What Industries/professions are most in need of public relations? According to a recent study, these are the top 5: 1. Oil companies 2. Cable Companies 3. Financial services/banking 4. Attorneys 5. Cellular phone carriers What do you think?
We want our story in the news. After all news coverage is a key component of public relations. This also means having good relationships with reporters. The worst thing that can happen in public relations is being blacklisted by a reporter or producer. Here are 5 tips on how to avoid being blacklisted by the ..
One of Strategic Vision, LLC’s great strengths is media relations. For 11 years, we’ve helped B2B and B2C clients make headlines. So, it’s not surprising that clients and prospects come to us frequently and ask, “Can you get us in the news?” The answer is usually, “Of course, as long as you have a compelling ..
At Strategic Vision, LLC we work with many entrepreneurs and new organizations. Over time we have found certain tips that lead to success in branding a new company or product. Here are our top seven” 1. Understand that the startup team and the startup brand are one and the same, especially in the early stages. ..