Sooner or later sports stars and entertainment celebrities are going to have to deal with a crisis. Some embarrassing media report will come out or an inopportune social media post will take off. The key to preventing them, dealing with them if they arise, and not letting them affect your career is to have a plan in place
Our society is more polarized today than at any moment in recent memory. Our politics is divisive. Opinions have become more outspoken and outraged. Driving all of this is social media. Social media has allowed millions to have a voice and share their opinion. It is also a driving force in spreading disapproval of a brand when it takes a stand that someone disagrees with. Brands need to be prepared when this happens
Satellite media interviews allow you to reach millions of viewers that may not be tuning into the networks and cable channels. They create additional buzz to the national campaign and are critical for branding success
It cannot be stressed enough that any good public relations strategy should include a crisis communications plan. Too often brands and companies overlook this and when a disaster strikes, they are caught unprepared
Media interviews are essential to a public relations campaign. It is important to remember some pointers when doing an interview
Many organizations fail to do any planning for a crisis. This lack of crisis planning ensures that a crisis will get out of control in the media. Doing crisis management planning can stop that from happening
Today’s politically charged environment has changed the rules of crisis management. A business may be caught in the crosshairs of a crisis just because it advertises on a show or sponsors an event. Businesses need a crisis communications plan in case they are attacked
Many people think of summer as a slow time for public relations and promotion but this article explains why summer is a great time to do public relations. It offers some ideas and tips for summer public relations
It’s May and that means BookExpo is weeks away. BookExpo is the most important publishing industry show in North America. If you are an author, want to be an author, or are even thinking about being an author. BookExpo is an incredible way to see the publishing industry and make all connections. Representatives from every area of ..
United Airlines continues to generate bad publicity days after a man was violently dragged off a Chicago, IL to Louisville, KY flight due to the flight being overbooked and room being needed for 4 flight crew. The entire incident was filmed by other passengers with their smartphones. The man was bloodied as he was dragged ..