Social media drives narratives. That cannot be said enough. Social media can also create a crisis where none existed. Many brands are finding this out firsthand in the current politically charged and polarized environment. Today’s consumers expect brands to tell a story and share their values including their political values. Many brands have for years ..
Social media creates news – both positive and negative. Businesses of all sizes are finding out that social media posts can create a crisis where one did not exist. How a business responds to such a post can determine if it becomes a crisis or not. The saga of Cracker Barrel and Brad’s wife is ..
The other day, I wrote a crisis communications strategy for the Trump White House. It was the conventional crisis communications strategy that would normally apply for any Administration facing the issues that President Trump confronts. Yet in another sense, he doesn’t need a conventional crisis communications strategy and if he followed one it would actually ..
Every presidential administration just like every business needs crisis communications at some point. For the Trump Administration, the need is coming earlier than most (not even a month into the Administration). The Administration has been beset by numerous mistakes (Michael Flynn, alternative facts, the CIA visit, the Australia phone call) that have overshadowed its successes. ..
This Is Us, the drama/comedy on NBC is the breakout hit of this television season. The show centers on the fictional Pearson story and jumps back and forth from the time that Jack and Rebecca Pearson were raising three children in the late 1970s to present day following the three now grown up children. NBC ..
One of the things many people ask about public relations is what is the difference between public relations and advertising. It is a common question that is asked time and time again. Yet the two should not be confused. Here are the differences between advertising and public relations: Advertising is paid placement. The company pays ..
In a matter of weeks, toy makers will descend upon New York City to unveil the hottest and latest toys at Toy Fair. Toy Fair is the premier event for the toy industry. Think of the Oscars, Grammys, Emmys combined with Fashion Week, and that is Toy Fair. For many start-ups and even existing toy ..
A little over a week into his presidency and Donald Trump is making a mark that has both critics and supporters going wild. His presidency is in many ways unprecedented. Yet in terms of communications strategy, he is pursuing tried and tested ways to reach his audience that were pursued by other politicians, and businesses ..
Small and medium sized businesses while knowing they need a public relations strategy often do not include a crisis communications plan in that strategy. Many of these businesses believe crisis communications plans are only for major corporations and they will never face a crisis that needs a detailed response. In this highly polarized political climate ..
One week after Donald Trump’s stunning win in the presidential election, the debate is still going on, as to how he was able to pull off his stunning election victory. One reason that is being overlooked and should be studied by business communicators and CEOs is that Trump regardless of if you love him or ..