Is Your Brand Ready for A Social Media Crisis Based On Today’s Politics?

Social media drives narratives.  That cannot be said enough.  Social media can also create a crisis where none existed.  Many brands are finding this out firsthand in the current politically charged and polarized environment. Today’s consumers expect brands to tell a story and share their values including their political values.  Many brands have for years ..

#JusticeForBradsWife and Cracker Barrel: What Not To Do In A Social Media Crisis

Social media creates news – both positive and negative.  Businesses of all sizes are finding out that social media posts can create a crisis where one did not exist.  How a business responds to such a post can determine if it becomes a crisis or not.  The saga of Cracker Barrel and Brad’s wife is ..

Why Staying True To Your Brand Story Is Critical During A Crisis

The other day, I wrote a crisis communications strategy for the Trump White House.  It was the conventional crisis communications strategy that would normally apply for any Administration facing the issues that President Trump confronts.  Yet in another sense, he doesn’t need a conventional crisis communications strategy and if he followed one it would actually ..

#WhiteHouse…In Search of a Strategic Crisis Communications Plan

Every presidential administration just like every business needs crisis communications at some point.  For the Trump Administration, the need is coming earlier than most (not even a month into the Administration).   The Administration has been beset by numerous mistakes (Michael Flynn, alternative facts, the CIA visit, the Australia phone call) that have overshadowed its successes.  ..

Communications Lessons From President Trump

A little over a week into his presidency and Donald Trump is making a mark that has both critics and supporters going wild.  His presidency is in many ways unprecedented.  Yet in terms of communications strategy, he is pursuing tried and tested ways to reach his audience that were pursued by other politicians, and businesses ..

Regardless of Size, All Companies Need A Crisis Communications Strategy

Small and medium sized businesses while knowing they need a public relations strategy often do not include a crisis communications plan in that strategy.  Many of these businesses believe crisis communications plans are only for major corporations and they will never face a crisis that needs a detailed response.  In this highly polarized political climate ..