What is Crisis Communications?
- Is designed to protect and defend the reputation of a company, individual or organization that is facing a challenge to its reputation
- Crisis communications arises from an investigation, lawsuit, scandal, blog attack, or any number of scenarios involving legal, ethical, and personal allegations
Most Common Mistakes in Crisis Communications
- Not having a crisis communications plan in place
- Not recognizing a potential public relations crisis
- Belief that you can ignore it and it will go away
- Belief that the crisis has gone away after the initial response
- Overlooking the 24/7 news cycle and the power of blogs
Getting in Front of a Crisis
- Recognize the crisis
- Go on the offensive – get all the information out at once
- Press conferences
- Selected media interviews
- Carefully plan how to respond
- Understand and consider the new media
- Monitor blogs
