Two Questions All Authors Need To Be Prepared To Answer

Authors know that they need media interviews as part of their public relations campaign to promote their books.  Yet many authors approach these interviews with a great degree of trepidation.  Two questions often cause authors the most difficulty, yet they should be the easiest to answer. What are the two questions that cause authors such ..

Authors Don’t forget To Mention The Title of Your Book In Interviews

Authors know that broadcast interviews (radio and television) are a critical part of any book promotion campaign. These interviews allow an author to reach many people who would not hear about a book in any other way. The interviews help build both the author brand and the book identity. Yet many authors make one common mistake in interviews – they forget to mention the title of their book

Speaking Engagements Are Critical To Book PR

In another blog post we mentioned that award nominations for authors are often overlooked when doing book publicity.  Another important component of book public relations that is often overlooked is public speaking. Yes, many authors, and many business professionals dread speaking in-front of an audience.  Yet for authors it is one of the best ways ..

Book PR 101 – Elements of the Book PR Plan

Book Reviews Third party reviews of your book Take between 4 to 12 weeks Types of Reviews Newspapers Magazines Online outlets – Armchair Reviews, Midwest Book Review Paid reviews – Kirkus Review Types of Media Interviews Print –Newspaper –Magazine –Wire Service Radio Television Online Media interviews are third party endorsements Logos and interviews can be ..