Speaking Engagements Are Critical To Book PR

In another blog post we mentioned that award nominations for authors are often overlooked when doing book publicity.  Another important component of book public relations that is often overlooked is public speaking. Yes, many authors, and many business professionals dread speaking in-front of an audience.  Yet for authors it is one of the best ways ..

☐ Hone your online brand •Step one in book publicity is branding, and yet so many authors miss it. Do not proceed to the steps below until you have established your online platform. •A publicist is essential in helping you develop and streamline your message and brand. Work together to come up with the best ..

If you’re waiting for a slow news day to pitch your story ideas to the media, you’ll probably have a long wait. In fact, you might never succeed in shouting down the major events of the day, and you might find yourself waiting forever to find a lull in the news so that you can ..

While advance planning is an important component of book PR, the reality is that publishers and authors often find themselves with great projects and little lead time to do the advance work. Whether your book is close to – or even past — its publication date, do not despair. There are countless ways to promote ..

One thing that the push towards digital may create is an increase in the art and artistry of printed books. Fast Company recently profiled Penguin books cover designer Coralie Bickford-Smith and The Atlantic ran a piece on their hand sewn covers that will be releasing soon. Penguin seems to be the leader in this area, ..

Who is into books? Generation Y. Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from Baby Boomers. That’s according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, the publishing industry’s only complete consumer-based report integrating channel, motivation and ..

When should I begin a publicity campaign? The ideal time to begin a publicity campaign is 2-3 months prior to a book’s publication unless you need galleys mailed out, in which case, that should be done 4 months prior to publication date). This schedule allows enough time to write press materials, edit materials, build media ..