What Brands Will Live, What Brands Will Die, Who Will Tell Your Brand Story

In the hit Broadway musical, Hamilton, the final ensemble is called, “Who Lives, Who Dies, Who Tells Your Story.”  It recollects that all the founding fathers were allowed to grow old and tell their stories, save of course for Alexander Hamilton who died young in the famed duel and that it fell to his wife, ..

What Is Your Brand Story?

Everybody loves stories –romance  stories, action stories, mystery stories, success stories  – you name it and someone loves it.  Storytelling is a basic thread of human communications.  People connect with stories, remember stories, and share them with others.  We’re pre-wired for stories.  It’s how we communicate. People make decisions daily.  While they use data or ..

The Benefits of Public Relations

Whether you are a corporate leader, author, entertainer, athlete, or seeking to influence public policy, you know that you need public relations.  Yet despite this, many people are uncertain of what the benefits of public relations are. First you have to understand what public relations is.  A basic definition of what public relations does for ..

Tips For A Successful Speaking Engagement

Speaking engagements are a critical part of any public relations campaign. They allow a person to get before their target audience and directly communicate with them. Authors find that after a speaking engagement, members of the audience will purchase copies of their book. Business leaders find that after a speaking engagement members of the audience will be interested in their products and services. In addition, speaking engagements assist in branding the speaker as an expert in their field

Navigating Brand Messages In Today’s Polarized Society

Today’s politics and society are more polarized than ever before.  This is constantly brought home via social media and the news.  Brands traditionally shy away from making statements and taking stands on political issues but in today’s culture consumers and employees no longer accept that nor expect that from a brand.  They are looking for ..

Media Interviews Can Help Secure Speaking Engagements

Speaking engagements are a critical piece of any public relations campaign. They allow an author to reach potential readers; a CEO to reach possible investors and customers, a startup entrepreneur to reach investors, analysts, the media, and customers. Speaking engagements help build brand identity. It seems everybody is taking to the speaking circuit or have hopes to do so at some point. That is where media interviews play an essential role in helping to secure speaking engagements and increasing the desirability to book a speaker