16Jan.
7450

Gillette Takes A Stand…Is This the Beginning of a New Trend for Popular Brands?

Posted by: sv Categories: Blog
Gillette Takes A Stand…Is This the Beginning of a New Trend for Popular Brands?

Gillette launched a new commercial on its website and YouTube on Monday, which is in response to the Me Too movement.  The ad urges men to hold each other accountable, set a higher standard for conduct then in the past, and step up if they see men acting inappropriately towards women.  The commercial is called ..

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Tags: Branding, Brands, Issue Advocacy, public relations
11Mar.
3653

Maria Sharapova Learns New Lessons of Crisis Communications – Social Media Drives Narrative

Posted by: sv Categories: Blog
Maria Sharapova Learns New Lessons of Crisis Communications – Social Media Drives Narrative

Social media drives narratives and brands react to the social media narrative.  This means that many of the old rules of crisis communications no longer apply as social media drives a crisis regardless if everything was handled correctly or not in addressing the situation with the media and key stakeholders. We saw this happen this ..

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Tags: Brands, crisis communications, Crisis Management, Maria Sharapova, Nike, Porsche, social media, twitter