Chipotle Mexican Grill – A Strategic Communications Survival Strategy

Chipotle Mexican Grill is struggling to survive. The company has been hit with crisis after crisis. Last fall, Chipotle closed 43 restaurants in Washington and Oregon after six restaurants were linked to an E. coli outbreak. Then additional illnesses were reported in seven more states. In December 80 college students in Boston fell ill after ..

Chipotle Mexican Grill – Navigating a Crisis

Today’s consumers are savvier than ever before when they select a brand. Consumers are not just selecting a brand because of price any longer, they are seeking a brand that tells a story and shares their values. No brand in the fast food industry has represented this more than Chipotle Mexican Grill that boasted ‘food ..

Steve Harvey’s Epic Blunder – A Crisis Communications Game Plan

Comedian and television personality, Steve Harvey made the verbal blunder that is resonating around the world while hosting the Miss Universe pageant when he announced the wrong winner. Harvey in announcing the winner of the contest announced that Miss Colombia, Ariadna Gutierrez Arevalo was the winner only moments later to announce that she was first ..

Donald Trump’s Communications Strategy – Is the End Near?

Businessman and Republican presidential candidate, Donald Trump continues to dominate the media as he has since announcing for president. His latest firestorm is his proposal to ban Muslims seeking to enter the United States. Trump made his proposal as the focus of the campaign has shifted to terrorism following the horrific terrorist attacks in Paris ..

The Republican Party’s Trump Messaging Strategy – What’s Next?

Republican presidential candidate, Donald Trump has set off yet again another media firestorm. The Republican frontrunner has called for all Muslims seeking to enter the United States to be barred from doing so. This came as the focus of the presidential campaign has turned to terrorism after the terror attacks in Paris and San Bernardino, ..

Starbucks Red Cup Controversy? A Publicity Score!

Unless a person has been totally hidden from social media or traditional media, they know that Starbucks has unveiled its Christmas season cup. The cup is plain red with the Starbucks logo emblazoned on it. The company kept it simple with the traditional colors of the season in an effort to foster inclusiveness and diversity ..

Arby’s: A Case Of Crisis Management and Potential Opportunity

Sometimes a public relations crisis can also be an opportunity if managed correctly. The fast food chain, Arby’s has been presented with such a situation. But so far, Arby’s has failed to turn a public relations crisis into a gain. Arby’s has been under attack ever since the story of how one of their employees ..

Less than one percent of small and medium size businesses have a public relations strategy. The challenge is that many businesses simply do not understand what public relations actually is and what it will do for them in terms of business growth and branding. Many business owners and executives equate public relations component with paid ..

Jared Fogle has probably eaten his last Subway sandwich for a long time to come. If the restaurant chain has anything to do with it, Fogle will never step foot into another Subway ever again. Fogle who served as Subway’s public face for 15 years pleaded guilty to child pornography charges. Federal prosecutors said Fogle ..