We are often asked how press releases differ from media pitches. It seems everyone has heard of a press release and believes they need one for their public relations campaign. But beyond that they are not sure what a press release does and how it differs with a media pitch. A press release is an ..
Another day has passed and another NFL player has been arrested with domestic violence charges – Arizona Cardinals running back Jonathan Dwyer. This comes as the NFL is still reeling from the public relations damage of Ray Rice, Adrian Peterson, Greg Hardy, and the admission in court documents that nearly a third of its players ..
The NFL continues to be battered in the court of public opinion. Last week it was the Ray Rice saga and the “what did NFL Commissioner Roger Goodell know and when did he know it questions.’ This week it is outrage over Minnesota Viking Adrian Peterson who is facing criminal charges for spanking his four-year ..
Paula Deen. Anthony Weiner. Bob Filner. This summer has been filled with public relations disasters. It’s not just politicians and celebrities who face PR disasters, businesses do as well. Think about Carnival Cruises, BP, and Toyota. Each faced a major crisis that became larger each day, because they failed to have in place a proper ..
Anthony Weiner looked like he was on the comeback trail after his fall from grace two summers ago. That is until the latest public relations crisis hit his campaign. Some people never learn it seems. Weiner was forced to resign from Congress in disgrace for tweeting pictures of himself to young women. That should have ..
We have all heard the old saying, “any publicity even bad publicity is good publicity”. Rolling Stone in selecting Boston Marathon bomber, Dzhokhar Tsarnaev for the cover of its August 3rd issue (in a way that conjured up images of Jim Morrison or Paul Getty) showed that they believe that mantra. The cover isn’t even ..
The interview that many were waiting for happened. Paula Deen appeared on the Today Show to quell the growing crisis confronting her brand. Over the past week, her crisis response to the revelation that she had used the ‘N’ word over 20 years ago was disastrous. She has lost the Food Network, long the lynchpin ..
If wasn’t for Paula Deen, Men’s Wearhouse would be getting the dubious honor of how not to deal with a crisis and branding strategy gone awry. Last week without warning or explanation, Men’s Wearhouse abruptly fired their founder and company spokesperson, George Zimmer famous for the slogan “You’re going to like the way you look. ..
Strategic Vision has worked with hundreds of companies over the years, and we have seen how some programs, processes and relationships are more productive than others. There are five behaviors that make a big difference in achieving results that will make your management team proud. 1. Set realistic expectations – whether they are written down ..
Major retail companies understand the link between their brand identities and their corporate success. That’s why companies like Nike, Walmart, Volvo, and Coca Cola are so protective of their brands. They have a compact with their customers and continued success depends on fulfilling their brand promise by delivering a consistent brand experience. The same is ..
