One of the age old questions about public relations has always been, do I need an outside public relations service provider or can I do it in house or by myself? This question has never become more meaningful than in this age of Google, the 24/7 news cycle, and social media. The answer is yes ..
In politics, there are always public relations professionals doing damage control and trying to spin a negative story until it goes away. Some politicians can make a gaffe and walk away to fight another day (Ronald Reagan and Bill Clinton.) Others make a slip of the tongue and are finished (Rick Perry and Christine O’Donnell). ..
Concern over the economy is the number one concern of businesses. Fear of the future and uncertainty about what will happen next is the rule of the day. For many businesses survival itself is at stake. From hiring freezes to layoffs, businesses are cutting back on all unnecessary expense. For many this means cutting back ..
Often I am contacted by the media when a celebrity or politician is caught in a career-ending scandal asking if and how they can make a comeback. This isn’t a surprising question as America is the land of second chances and we are filled with celebrities and politicians who have bounced back and recovered some ..
Everything is going green these days. Direct mail is being replaced by email marketing. Polls show that most people pay their bills online versus using the mail. In public relations the green movement is seeing headway in changing how we do press kits. Press kits are critical to every public relations campaign. Every client wants ..
