Trump Attacking The Media Is A Public Relations Coup

Donald Trump made the headlines yet again (is anything else new).  This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas.  He said that some of the reporting by the media was libelous.   This latest Trump attack on the media came as a result of a ..

Summer Is A Great Time To Do Public Relations Campaigns

Memorial Day has come and gone, and with it, we have the unofficial start of summer.  Many businesses believe that the summer months are slow months to do public relations campaigns.  Actually nothing could be further from the truth.  The summer is an excellent time to do publicity campaigns and prepare as well for the ..

Why Startups Need Public Relations

One of the side affects of the Great Recession, was the number of new companies that Americans started.  The number of startup companies is increasing at an incredible pace.  According to Forbes, the top thing that startups need besides funding is a strong public relations program.  A strong public relations program creates brand identity, attracts ..

Communications Lessons From Donald Trump’s Presidential Campaign

Businessman and reality television star, Donald Trump appears to be the Republican nominee for president in 2016.  This became all but official with the exit of Texas Senator Ted Cruz from the Republican presidential race following a devastating defeat in Indiana.  Love Trump or hate him, he has shown on the stump some valuable public ..

Starbucks Red Cup Controversy? A Publicity Score!

Unless a person has been totally hidden from social media or traditional media, they know that Starbucks has unveiled its Christmas season cup. The cup is plain red with the Starbucks logo emblazoned on it. The company kept it simple with the traditional colors of the season in an effort to foster inclusiveness and diversity ..

Less than one percent of small and medium size businesses have a public relations strategy. The challenge is that many businesses simply do not understand what public relations actually is and what it will do for them in terms of business growth and branding. Many business owners and executives equate public relations component with paid ..

Paula Deen And The Lessons Of Crisis Communications

The interview that many were waiting for happened. Paula Deen appeared on the Today Show to quell the growing crisis confronting her brand. Over the past week, her crisis response to the revelation that she had used the ‘N’ word over 20 years ago was disastrous. She has lost the Food Network, long the lynchpin ..