Trade shows like Toy Fair and BookExpo are great places to meet buyers and also gain public exposure through media coverage. Here are six tips for trade shows to help you be successful in getting media coverage: 1. Don’t cheap out. You’ve already spent tens of thousands (or millions) on your exhibit. Spend a few ..
In public relations, businesses are always thinking about external audiences. But just as important as the people you are trying to reach is your internal audience – your employees. Internal communications is essential to any PR plan but often gets overlooked. Here is an Internal Communications 101 course to guide your interactions with the people ..
Hopefully, you will not need to use this information, but it’s good to know what to do if a crisis arises. If you’re a service provider, crises can arise from several situations, including being discredited publicly, a verbal misunderstanding or use of a poor choice of words. If you produce a product, crises can arise ..
Before hiring a publicist, marketer or put a full marketing team in place, ask yourself the following questions: ■Are you overwhelmed on the ins and outs of social marketing, blog outreach and traditional PR? Do you see more opportunities than you have time for? ■Are you scratching your head at the 3 terms I just ..
Tired of all the political ads you are seeing? Then I have bad news for you. Get use to a lot more ads like them but not from political candidates, but businesses. Corporations and their advertising and PR people watch political PR and advertising to see what works and what doesn’t any copies them. The ..
What Industries/professions are most in need of public relations? According to a recent study, these are the top 5: 1. Oil companies 2. Cable Companies 3. Financial services/banking 4. Attorneys 5. Cellular phone carriers What do you think?
We want our story in the news. After all news coverage is a key component of public relations. This also means having good relationships with reporters. The worst thing that can happen in public relations is being blacklisted by a reporter or producer. Here are 5 tips on how to avoid being blacklisted by the ..
At Strategic Vision, LLC we work with many entrepreneurs and new organizations. Over time we have found certain tips that lead to success in branding a new company or product. Here are our top seven” 1. Understand that the startup team and the startup brand are one and the same, especially in the early stages. ..
In public relations, one of the first lessons we learn is that to deliver real results for our clients (and their bottom lines), we need to take ourselves out of the equation. The second lesson is how to convince our clients they have to do the same thing. Why? Because in most cases, neither we ..
Want to know how to reach bloggers and pitch your story to them? Strategic Vision’s Katie Norris contributed a piece to Bulldog Reporter’s Daily Dog on the four simple steps to do this
