Many people often wonder what the difference is between marketing and public relations. The two seem so intertwined in people’s minds that very often people consider them to be the same. Nothing could be further from the truth. Public relations and marketing while essential to success are totally different. So how should both be defined? ..
In another blog post we mentioned that award nominations for authors are often overlooked when doing book publicity. Another important component of book public relations that is often overlooked is public speaking. Yes, many authors, and many business professionals dread speaking in-front of an audience. Yet for authors it is one of the best ways ..