Shaping Issues. Forming Opinion. Scoring Victories.

Successful publicity and marketing initiatives utilize a mix of communication strategies. In developing campaigns that reflect our client’s objectives we develop unique and customized programs that will achieve our client’s goals. We do not believe in a one-size fits all cookie-cutter approach. We believe in developing a comprehensive and strategic approach that will bring our clients success for we believe we only succeed when our client succeeds.

Learn more about our breadth of services:

MEDIA RELATIONS

Traditional media remains a primary source of news for millions and has expanded from simply print and broadcast outlets to online publications. Our team takes a strategic approach to media relations. We identify the most newsworthy angles for our clients and we work with the outlet that is most likely to generate the coverage that will benefit our client. Whether the objective is gaining policymaker support, persuading key opinion leaders or energizing grassroots supporters, we will develop a media strategy that meets those needs.

Among our services:

• Strategy development
• Media segmentation and prioritization, including list development
• Editorial calendar research
• Message development
• Media angle identification
• Media material development, such as press releases, bylined articles and press kits
• Spokesperson identification and training
• Media list development
• Ongoing media outreach and pitching
• Media training
• Press conferences
• Traditional, satellite and radio media tours
• Media monitoring and reporting
• Editorial board meetings

CRISIS COMMUNICATIONS AND MANAGEMENT

A crisis can happen any time, at any place, without warning. A government agency unveils a plan that would shut down an ongoing operation … a scandal ensnares a veteran official … a government contract explodes. How an organization that’s under fire responds to a crisis will determine its future reputation, its ongoing success and possibly its very survival. Our team is deeply experienced at navigating during a crisis and helping our clients weather a public storm with minimal long-term damage. From helping organizations develop pre-emptive crisis plans to actively managing a breaking crisis by instituting a 24/7 response plan, fielding media inquiries and developing on-target messaging, we provide full-service crisis support.

Among our services:

• Identifying a potential crisis and conducting a vulnerability study
• Identifying primary and secondary spokespersons and other members of the crisis communications team
• Developing a crisis communications strategy
• Identifying all key audiences, should a crisis hit
• Crisis message and management
• Post-crisis strategy

SOCIAL MEDIA CAMPAIGNS

Social media impacts everything in today’s world. It has enhanced our ability to chat, influence opinion, build awareness and engage audiences. For organizations and issue advocacy groups, just having a social media presence is not enough. You need to know what social media outlets will maximize results for you in reaching your audiences and influencing public opinion and policymakers. Remember, social media is unique in that it is conversational, immediate, authentic and participatory. That is why your social media campaign needs to be unique.

Among our services:

• Social media research analysis
• Social media strategy
• Development and maintenance of social media outlets, including content
• Campaign strategy and implementation
• Social media training
• Social media result analysis

PUBLIC OPINION RESEARCH

Our public opinion research is designed to gauge the pulse of voters. Our surveys provide critical information on key issues. Our clients can use that information in their messaging and their strategies in dealing with government policies and key decision makers. Our public opinion research allows clients to know if their assumptions about the market and their audiences are correct or not.

Among our services:

• Surveys (phone, internet, in-person)
• Focus groups
• In-depth interviews
• Roundtables
• Analysis

PUBLIC EDUCATION CAMPAIGNS

Public education campaigns are a series of efforts designed to inform an audience about a specific issue. Campaigns vary in complexity depending upon their messages and the amount of time, resources and materials an agency has to commit to the effort. The main purpose of a public education campaign is to influence public opinion on issues that ultimately will result in policy action by decision makers.

GRASSROOTS COALITIONS

We develop key alliances of individuals, businesses and associations to influence public policy decisions. Because the power of grassroots advocacy comes from the united voices of many citizens and voters, it is crucial to have both a large and broad base of members in your coalition. Our team is experienced in building these coalitions and ensuring that policymakers hear them. We identify your existing supporters and allies. We recruit, educate and mobilize them to articulate and argue your cause, impressing and ultimately influencing opinion leaders and decision makers.

LEGISLATIVE AND ISSUE ADVOCACY

We help organizations build strategies to gain positive publicity for issues, as well as to educate legislators and regulators through media coverage, editorials, and through grassroots social media campaigns. We use our connections with elected policymakers and our understanding of the political and government world to help our clients achieve their goals.

Among our services:

• Campaign strategy
• Message development
• Training
• Audience engagement and outreach

SPEAKING ENGAGEMENT

Speaking engagements are key to getting messages out and reaching policymakers. Our team will work with you to identify key audiences for your message and to place you in front of them. We will help you draft your speech and train you how to deliver it. We work to place our clients as keynote speakers, roundtable panelists and breakout speakers.

SPECIAL EVENTS

Be it a rally, a press conference, a protest, or a major speech, a special event can have a major impact on the agenda and policy that you are seeking to influence. Our team will develop, manage and coordinate the event and strategy and develop the post-event strategy.

CREATIVE/GRAPHIC DESIGN

Today, it as much as about appearance as it is substance. People respond to the visual. Our team knows how to create the visual effect that you need to support your message

Among our services:

• Web design
• Logo development
• Collateral materials

PUBLIC RELATIONS AND POLITICAL OPERATIONS FOR ASSOCIATIONS

The program’s public relations portion includes media relations, crisis communications, event planning and execution, as well as social media. The political operations portion of the program will be the establishment of a political operations agenda for the trade association that will identify, recruit and support candidates who understand and will advocate public policies that promote the interests of an association at the local, state, and federal level. The program also will collect and analyze data that will increase the association’s members’ understanding of the political climate.

 Among our services: