“Smith Carson”, a national firm focusing on corporate investigations, consumer product liability, complex litigation and executive vetting, found that it was not branded in the consciousness of its target audiences and needed a comprehensive public relations campaign to create awareness and complement its marketing efforts. Strategic Vision PR Group developed a public relations campaign for ..
The Craftmatic Adjustable Bed company, the nation’s premier maker of quality comfort adjustable beds, was launching a program called Craftmatic Cares that would bring one free adjustable bed to a person or family in need in a different state each week. The company needed a media awareness campaign of the program, as well as branding ..
Ty J. Young Inc., a wealth management company in Atlanta sought to brand itself both in the Atlanta market and nationally to increase its client base. In addition, the company sought to revamp its radio show that aired on a Bloomberg Radio affiliate by attracting high profile guests, and re-do its current collateral and marketing ..
No company wants to be portrayed as the ‘Grinch who stole Christmas’, especially in this age of social media and the 24/7 news cycle. Yet United Parcel Service (UPS) and FedEx are both in that position having failed to deliver Christmas presents before the big day. Both are being pummeled on social media which is ..
The Christmas holidays and toys are synonymous. Indeed toys and the Christmas season are a tradition. Another holiday tradition is Black Friday, the traditional start of the holiday shopping season. Yet over the past several years, Black Friday has started to lose its meaning with retailers pushing opening hours ever earlier. Now many retailers are opening ..
The NFL has a PR problem It is likely to get worse if some crucial crisis communications steps aren’t taken. Miami Dolphin offensive lineman, Richie Incognito was accused of bullying his teammate, Jonathan Martin. Incognito has been suspended indefinitely. Taking a page out of Claude Raines in Casablanca, the Dolphins management and the NFL are ..
As Warren Buffet once said, “it can take 20 years to build a reputation and only five minutes to ruin it.” This is a lesson that businesses learn over and over again. Of course, everyone wants a good reputation. But how do you get one – and more importantly, maintain it? Companies often enlist the ..
America is sharply divided along partisan lines. The word compromise seems like a dirty word to most Republicans and Democrats. A President who was first elected with the promise of bringing Americans together and famously said “There is no Red America or Blue America there is the United States of America”, has become the most polarizing and divisive President ..
For someone going through the news archives fifty years from now, they might consider this time period, the age of Miley Cyrus. Since her twerk at MTV’s Video Music Awards, it seems that Miley Cyrus is everywhere and everyone has an opinion of her and what she is doing. What she is doing is staging ..
Agency Selected For Outstanding Business Ethics and Company Values In The Public Relations and Marketing Field Strategic Vision PR Group announces that it has been selected has been selected for the 2013 Georgia Excellence Award amongst all its peers and competitors by the Small Business Institute for Excellence in Commerce (SBIEC) for the marketing and ..