A-Rod Sues MLB: Major League Baseball’s Public Relations Nightmare

Major League Baseball should be harvesting stellar publicity now, with the playoffs in full swing and the World Series on the horizon.  Rather it finds itself facing what could be its greatest public relations nightmare – a lawsuit by New Yankee, Alex Rodriguez against Major League Baseball and Baseball Commissioner Bud Selig.  In the lawsuit, ..

Federal Government Shutdown – What’s the Public Relations Plan?

The great federal government shutdown has begun.  How long it will last remains anyone’s guess.  House Republicans want to defund the Affordable Care Act (Obamacare) and Senate Democrats along with President Obama refuse to consider any resolution that defunds the health care legislation.  Both sides are playing to their base voters.  Republicans believe that any ..

The Rise and Fall and Rise (AGAIN) of Paula Deen?

Paula Deen made a public appearance this weekend at Houston’s Metropolitan Cooking & Entertaining Show the first since revelations that she had you used the ‘n’ word surfaced in a deposition and her botched efforts at crisis communications.  She received a strong ovation from the crowd and fought back tears as attendees showed their support.  ..

Crisis in Syria: The PR Winners & Loser (President Obama)

Americans and the world have an image of the American President.  It is one of strength and resolute actions.  They believe to paraphrase Harry Truman, the buck stops with the President.  Because of this image, President Obama’s request of Congressional approval to take action against Syria was a public relations disaster after he had drawn ..

Twitter is a MUST for an Author’s Publicity Campaign

Working with authors, I find great excitement about doing a social media campaign as part of their overall publicity plan.  They all get excited about Facebook and say how many of their friends have Facebook pages.  It is when I mention Twitter, that I often get hesitations and concerns.  Yet Twitter is one of the ..

Miley Cyrus: The ‘Twerk’ Behind Her Successful Rebranding

The dust has settled after the twerk seen and heard around the world.  The tweets have died down.  And guess what?  Miley Cyrus is not only still standing but on her way to a successful rebranding effort, as she sheds her innocent Hannah Montana image and targets a new generation of fans.  It was a ..

Velocity PR Program

Strategic Vision, LLC Launches Velocity PR Program™ Program Is Designed For Start-Up Companies and Emerging Companies Provides Traditional PR, Social Media, and Branding Suwanee, GA/August 26, 2013 – Strategic Vision, LLC announces the launch of its Velocity PR Program™ designed for emerging companies and start-ups.  The program provides traditional public relations, social media, and branding ..

Paula Deen: Crisis Communications Gone Wrong – A ‘Hollow’ Legal Victory

Embattled celebrity chef, Paula Deen won a welcome legal victory Monday when a federal judge dismissed the racial discrimination portion of a lawsuit against her and her brother. The sexual harassment portion remains. Yet it was Pyrrhic victory for Deen, for while she may have won in court she, has lost in the court of ..