Associations Launch

Strategic Vision, LLC Launches Public Relations and Political Operations for Trade Associations Program Designed Specifically for Associations in Establishing a Political Operations Program and Providing Comprehensive Public Relations   Suwanee, GA/August 6, 2013 – Strategic Vision, LLC, an Atlanta-area public relations agency, announces that it is launching a public relations and political operations program tailored ..

Can A-Rod Salvage His Reputation? – Time for Crisis Communications 101!

On Monday, Major League Baseball suspended New York Yankees third baseman, Alex Rodriguez for 211 games—through the end of the 2014 season—for his involvement in a doping scandal.  Rodriguez is appealing the suspension and able to play during the appeal.  His PR response so far to the scandal ranks with Paula Deen’s as one of ..

Major League Baseball – Crisis Communications, Anyone

Major League Baseball has long been known as America’s pastime. Yet the ongoing scandals in the game, with famed players admitting that they have used steroids have dampened America’s enthusiasm for the sport. Now at least 14 players, including New York Yankees third baseman, Alex Rodriguez face suspensions for their ties to Biogenesis of America ..

Post Zimmerman Verdict.  The Need For A Crisis Communications Plan

The verdict in the George Zimmerman case came in on Saturday. As everyone knows, he was acquitted in the killing of Trayvon Martin. If ever there was a case that made use of public relations to define people’s attitudes, it was this case. Originally, 62% of Americans believed that Zimmerman was guilty based on the ..

PR Essentials For Startups

Strategic Vision, LLC Offers PR Essentials for Startups Program Is Designed To Provide Critical Public Relations That New Businesses Need   Suwanee, GA/July 9, 2013 – Strategic Vision, LLC, announces the launch of PR Essentials for Startups, a new program that provides the critical public relations components that any new company needs.  Startups are everywhere ..

Paula Deen And The Lessons Of Crisis Communications

The interview that many were waiting for happened. Paula Deen appeared on the Today Show to quell the growing crisis confronting her brand. Over the past week, her crisis response to the revelation that she had used the ‘N’ word over 20 years ago was disastrous. She has lost the Food Network, long the lynchpin ..

Branding Lessons For Men’s Wearhouse

If wasn’t for Paula Deen, Men’s Wearhouse would be getting the dubious honor of how not to deal with a crisis and branding strategy gone awry. Last week without warning or explanation, Men’s Wearhouse abruptly fired their founder and company spokesperson, George Zimmer famous for the slogan “You’re going to like the way you look. ..