Strategic Vision’s David E. Johnson Named By Campaigns & Elections Magazine As One Of The Influencers 500 For 2013 Johnson Cited For Insight On Politics And Mastery Of Political Strategy and Communications Suwanee, GA/June 19, 2013 – Strategic Vision, LLC, an Atlanta-area public relations and political consulting agency announces that its CEO, David E. Johnson ..
Strategic Vision has worked with hundreds of companies over the years, and we have seen how some programs, processes and relationships are more productive than others. There are five behaviors that make a big difference in achieving results that will make your management team proud. 1. Set realistic expectations – whether they are written down ..
Strategic Vision, LLC Announces SV Jump Start PR Program for Businesses Program Designed for Companies Looking to be Acquired or Go Public Atlanta, GA/June 12, 2013 – Strategic Vision PR Group, an Atlanta-based public relations agency announces the launch of its SV Jump Start PR Program For Businesses. The comprehensive program is designed for ..
Major retail companies understand the link between their brand identities and their corporate success. That’s why companies like Nike, Walmart, Volvo, and Coca Cola are so protective of their brands. They have a compact with their customers and continued success depends on fulfilling their brand promise by delivering a consistent brand experience. The same is ..
“People don’t really watch television. They listen to it.” It was Jack Faris, former president of the National Federation of Independent Business and chief fundraiser for the Republican National Committee during Ronald Reagan’s ultimate rise, who first gave me this lasting lesson on the art of the sound bite. “People don’t really watch television. They ..
Ten things to remember in public affairs messaging: 1. Have a well-defined goal. Determine how you will know whether you have won. Know what the scoreboard is and the role messaging plays in putting points on the board. 2. Know your audience. Gather as much data on your target audience as possible, develop a compelling ..
The media has been filled with the bad public relations that Obama Administration has been suffering from a trio of investigations and scandals – Benghazi, Associated Press and the IRS investigations of Tea Party groups. Every day, Jay Carney, the White House Press Secretary seems more embattled as the IRS narrative changes. The media which ..
A big part of our work for clients is helping them crystallize their message, focusing it, stripping it down to the essentials. For a brand, that means articulating what you stand for and what customers can expect from a brand experience with you. Sometimes, people refer to this as having an “elevator speech.” Some people ..
One of the big trends in advertising and public relations lately is to use iconic images and nostalgia. Yet Brands who plan to co-opt iconic American images should probably make sure they cast those images in a positive light. Swiffer learned that lesson the hard way when it injected Rosie the Riveter—who symbolized female empowerment ..
Margaret Thatcher left behind three keys in being a successful communicator whether you are business or politics: 1. Be Yourself When British politicians were struggling to appeal to their party base, Margaret Thatcher was comparing state finance to her household budget. People know when you are being real with them rather than just trying to ..