Everyone wants media coverage. Here are some tips on how to attract media interest: 1. Make a list of all the stories you have to tell: This is the stuff you wish journalists would write about. 2. Put your journalist hat on and write the stories yourself: Use the inverted pyramid style of writing and ..
This language, which sometimes does not make sense to people outside of the PR/marketing world, is full of phrases that sometimes leak out into my personal life; phrases that are greeted with confused faces and the inevitable “Wait, so what do you do again?” Here is some of the public relations/marketing lingo we use, and ..
• Be responsive and call the reporter back • Ask questions before agreeing to the interview • Do the necessary research • Never say “no comment” or “off the record” • Identify key points, know your messages, and stay on point • Be prepared… practice, practice, practice • Never repeat a negative question back to ..
Many people often wonder what can they do with all the content they have. Here are 5 useful ways to repurpose content: 1. Break up white papers into blog posts. 2. Turn quotes from your content into pins on Pinterest. 3. Transform a series of blog posts into an e-book. 4. Make a meme of ..
With the launch of its new service called Vine, Twitter is hoping to do for video what it has already done for text –shrink it into bite-sized bits that are quickly and easily shared. Available as a free app for iOS devices (with other platforms coming soon), users can splice together six seconds of looping ..
Emails should be like a good first date. Keep it short and sweet with enough information to entice. If you play your cards right, you might land a second date—or a response. In a fast paced world, we forget the social graces of wooing a date/reader and settle into the bad habit of overly verbose ..
A recent survey found that 86% of journalists prefer email when receiving materials from PR professionals. As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Follow these do’s and don’ts to ensure your email pitches to reporters ..
A big congratulations to our client, Dr. Rhonda Joy Vansant, author of Education As It Could Be, who is now a contributor for education with the Huffington Post. You can read her first article, Truths About Education That Parents Need To Know. http://www.huffingtonpost.com/dr-rhonda-joy-edwards-vansant/education-reform_b_2630834.html
http://www.youtube.com/watch?feature=player_embedded&v=1TS-LOWvv14 A few days ago, an investigative reporter from St. Louis was dispatched to cover complaints of a dangerous decaying tree encroaching on a woman’s property. For most journalists, this is not a huge story. No one is busting a human trafficking ring or bringing down a corrupt politician – this is a classic tale ..
Barnes & Noble announced that they will be closing 30% of their brick and mortar stores over the next ten years. They will be putting a greater emphasis on e-books and online sales. Barnes & Noble’s announcement represents a trend in the book world, readers are buying books online leading to the decline of brick ..