• Be responsive and call the reporter back • Ask questions before agreeing to the interview • Do the necessary research • Never say “no comment” or “off the record” • Identify key points, know your messages, and stay on point • Be prepared… practice, practice, practice • Never repeat a negative question back to ..
Many people often wonder what can they do with all the content they have. Here are 5 useful ways to repurpose content: 1. Break up white papers into blog posts. 2. Turn quotes from your content into pins on Pinterest. 3. Transform a series of blog posts into an e-book. 4. Make a meme of ..
With the launch of its new service called Vine, Twitter is hoping to do for video what it has already done for text –shrink it into bite-sized bits that are quickly and easily shared. Available as a free app for iOS devices (with other platforms coming soon), users can splice together six seconds of looping ..
Emails should be like a good first date. Keep it short and sweet with enough information to entice. If you play your cards right, you might land a second date—or a response. In a fast paced world, we forget the social graces of wooing a date/reader and settle into the bad habit of overly verbose ..
A recent survey found that 86% of journalists prefer email when receiving materials from PR professionals. As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Follow these do’s and don’ts to ensure your email pitches to reporters ..
http://www.youtube.com/watch?feature=player_embedded&v=1TS-LOWvv14 A few days ago, an investigative reporter from St. Louis was dispatched to cover complaints of a dangerous decaying tree encroaching on a woman’s property. For most journalists, this is not a huge story. No one is busting a human trafficking ring or bringing down a corrupt politician – this is a classic tale ..
Barnes & Noble announced that they will be closing 30% of their brick and mortar stores over the next ten years. They will be putting a greater emphasis on e-books and online sales. Barnes & Noble’s announcement represents a trend in the book world, readers are buying books online leading to the decline of brick ..
Barnes & Noble announced today that will be shutting 30% of their stores during the next ten years. They are doing it for two reasons: 1. More consumers are purchasing books from online retailers 2. The increasing popularity of e-books. This means publishers and authors are going to have to rethink some of their marketing ..
The hottest media topic right now is Lance Armstrong and his interview with Oprah Winfrey. The story of the interview has been leaking out for days. Everyday seems to bring a new tidbit and media frenzy as viewers prepare to tune in to see if Oprah will provide absolution to Armstrong and his tattered brand. ..
LinkedIn Facts: ■Every second, two new professionals join LinkedIn. That’s more than 10,000 people per day! ■The site is the largest professional network, with more than 175 million users from over 200 countries. This number is still growing – in 2011 the membership increased by 45 percent worldwide. ■40 percent of all LinkedIn members reside ..
