As Warren Buffet once said, “it can take 20 years to build a reputation and only five minutes to ruin it.” This is a lesson that businesses learn over and over again. Of course, everyone wants a good reputation. But how do you get one – and more importantly, maintain it? Companies often enlist the ..
America is sharply divided along partisan lines. The word compromise seems like a dirty word to most Republicans and Democrats. A President who was first elected with the promise of bringing Americans together and famously said “There is no Red America or Blue America there is the United States of America”, has become the most polarizing and divisive President ..
For someone going through the news archives fifty years from now, they might consider this time period, the age of Miley Cyrus. Since her twerk at MTV’s Video Music Awards, it seems that Miley Cyrus is everywhere and everyone has an opinion of her and what she is doing. What she is doing is staging ..
Major League Baseball should be harvesting stellar publicity now, with the playoffs in full swing and the World Series on the horizon. Rather it finds itself facing what could be its greatest public relations nightmare – a lawsuit by New Yankee, Alex Rodriguez against Major League Baseball and Baseball Commissioner Bud Selig. In the lawsuit, ..
The great federal government shutdown has begun. How long it will last remains anyone’s guess. House Republicans want to defund the Affordable Care Act (Obamacare) and Senate Democrats along with President Obama refuse to consider any resolution that defunds the health care legislation. Both sides are playing to their base voters. Republicans believe that any ..
Paula Deen made a public appearance this weekend at Houston’s Metropolitan Cooking & Entertaining Show the first since revelations that she had you used the ‘n’ word surfaced in a deposition and her botched efforts at crisis communications. She received a strong ovation from the crowd and fought back tears as attendees showed their support. ..
More often than not, in public relations we urge our clients to make a big flashy announcement on important company news, especially IPO announcements. The Facebook IPO comes to mind. That is why the IPO announcement for Twitter was refreshing in the form that it was made and in its understatement. Twitter went with the ..
Americans and the world have an image of the American President. It is one of strength and resolute actions. They believe to paraphrase Harry Truman, the buck stops with the President. Because of this image, President Obama’s request of Congressional approval to take action against Syria was a public relations disaster after he had drawn ..
Working with authors, I find great excitement about doing a social media campaign as part of their overall publicity plan. They all get excited about Facebook and say how many of their friends have Facebook pages. It is when I mention Twitter, that I often get hesitations and concerns. Yet Twitter is one of the ..
The dust has settled after the twerk seen and heard around the world. The tweets have died down. And guess what? Miley Cyrus is not only still standing but on her way to a successful rebranding effort, as she sheds her innocent Hannah Montana image and targets a new generation of fans. It was a ..
