There has always been this belief that great communicators—writers, actors, or presenters of any sort—are simply born with their outrageous skills. The right words simply jump from their lips with no effort. Their work is hardly work at all. In truth, communicating well is a skill that takes training, practice, and hard work. The better ..
Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.” ZZZZzzzzzzz. With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000 words, the press release needs to stand out, and – sing ..
We all have different sides to our personality did we share with different groups of people. We usually do not talk to our mom the same way we talk to our buddies. We do not talk to our co-workers the way we talk to our spouse and we do not talk to the guy at ..
JC Penney is an iconic retailer dating back 111 years, yet lately it has fallen under hard times. For years it had an unique spot in retailing between stores like Macys and Sears. Lately though it has lost that middle ground and has been unable to compete against Belks, Macy’s and Kohl’s. In a sign ..
Anthony Weiner, the disgraced ex Congressman of Twitter fame, is looking to make a political comeback. Earlier this year he had polling done for a possible run for mayor of New York City or Comptroller. It seems that his political comeback plans are accelerating with a recent spread in the New York Times Magazine discussing ..
College sports has taken a hit over the past several weeks. While scandals in college athletics is nothing new, the number of PR black eyes that it suffered in just over a week’s time has it reeling. First there was Ed Rush, forced to resign as Pac-12 coordinator of officials following comments that seem to ..
Moms who blog wear two hats and that requires some extra effort – not just from mom bloggers, but from brands who want to engage us. Car seats, apps, even mops are all ripe for review, but mom bloggers are inundated today. Tip #1: Talk Mom-to-Mom To catch our eye, point out key features that ..
It’s no secret that newsrooms are changing. Staff has been cut and reporters nowadays are expected to wear multiple hats, from writing and editing to photography and video production. As a result, these staff reductions have made getting a reporter out to cover your event even more challenging. So you had your event and no ..
If it’s broke, fix it – As soon as you realize there’s a problem, fix it. Brand loyalists expect a very specific experience from their favorite brands and when that brand promise isn’t being met, they will go elsewhere (there are many fish in the sea). It’s important to fix problems as soon as you ..
One of the most frequent comments we hear is, “We are a service oriented company and not a product based company and therefore branding doesn’t make sense for us, or it just won’t work.” This statement couldn’t be further from the truth and, in fact, is completely backwards. Service oriented companies are in greater need ..
