The Benefits of Public Relations

Business leaders know that their companies need public relations.  It increases a company’s visibility, assists in marketing efforts to increase profits, and helps establish a strong brand identity in the market.  Regardless of size or type of business, public relations is essential to any business.

The benefits of public relations for business success are immeasurable.  Among the benefits are:

1. Today’s consumer is more savvy than ever before.  They start their search for a product or service online.  Not only do they check a company’s website, but they search social media, reviews, and news stories about the business.  With public relations, companies have a strong social media presence as well as credibility through media stories about the company and its products and services.
2. Brand Identity. Public relations creates brand identity with the public.  This is done through media relations, social media, community relations, and other public relations tools.  This means that that the consumer is aware of the company and what its brand stands for in terms of values and service (and today many consumers search for brands that share their values).
3. Public relations doesn’t equal sales.  What it does is reinforce marketing efforts.  Studies show that companies that use public relations see an increase in the success of their marketing efforts by 45%.  Don’t just take our word for it though, recall what Bill Gates said, “If I was down to my last dollar, I would spend it on public relations.”

Public relations is critical to business success and growth.  Every company needs a public relations strategy and needs to keep it continuous to reap the benefits.