Book PR 101 – More Elements of a Book PR Plan

Press Releases

• Announcements about release of book
• Endorsements
• Award nominations
• Appearances
• First paragraph should include, who, what, where, and why
• Can be used for viral marketing as well as media coverage

Press Kits

• Press kits are also known as media kits
• Major media rate a potential guest from a scale of 0 to 10. No press kit rates a zero
• Most media prefer an online version

Elements of a press kit

• Headshot
• Book cover
• Information on the book
• FAQ’s
• Sample of previous media coverage
• Press release

Social Media Sites For A Book PR Campaign

• Facebook
• Twitter
• Google+
• LinkedIn
• YouTube
• Pinterest

How To Maximize Social Media

• Add friends and family
• Online contests
• Post interviews
• Post events
• Interact with fans and on other sites