Since announcing for president, billionaire businessman, Donald Trump has catapulted in many of the polls to second place as the Republicans’ choice for the Republican nomination. Much of this momentum has been based upon his remarks regarding illegal immigration from Mexico. When announcing for president, Trump addressed the red button issue of illegal immigration by ..
Social media drives narratives. This cannot be stated enough. Yet despite the power of social media and brands realizing its importance, they forget about its power and potential to create a crisis. Very often their social media strategy does not reflect their tradition public relations strategy. A case in point was celebrity chef, Paula Deen. ..
The Bill Cosby brand was built over the years by his ability to bridge the racial divide and a belief that he stood for traditional values. He was praised for lecturing young African-Americans about the importance of raising children in a two-parent household. During his heyday, appearing as Dr. Cliff Huxtable on NBC’s The Cosby ..
Many start-ups know that they need public relations to get their message out but are unsure on how to do it. They know that distinctive brands, which are easier to identify and thus purchase, can be achieved many ways via traditional and social media. A single cover story in a key trade magazine, an executive ..
NBC Universal finally said to Donald Trump, “ you are fired”. The action came as pressure was mounting on the network to sever all ties with the businessman/reality television star/Republican presidential candidate after he called for a great wall to be built in order to stop illegal immigration from Mexico to the United States. In his ..
Rachel Dolezal, the President of the Spokane, Washington chapter of the National Association for the Advancement of Colored People (NAACP) announced that she was resigning her post following revelations that she has been lying about her race, claiming she is African-American when she is indeed white. She is under investigation in Spokane that she lied ..
Several of the cardinal rules in crisis communications are – always have a plan and prepare for any scenario. Yet time and again, we see organizations, brands, and celebrities forgetting those rules. The latest example of this is the scandal involving Josh Duggar of TLC’s hit show, “19 Kids and Counting”. When dealing with reality ..
For the NFL, 2014 was a year of crisis after crisis. The League and NFL Commissioner Roger Goodell came under heavy scrutiny and criticism for failing to punish key NFL players guilty of domestic violence. Two thousand and fifteen started with many questioning the integrity of the game when it was discovered that the New ..
The wait is over. Hillary Clinton announced via YouTube and Twitter what everyone already knew. She is running for president. Her candidacy presents both opportunity and challenges from a public relations and branding perspective. Hillary Clinton launched her campaign with a rebranding effort. Taking a page out of Richard Nixon’s playbook, she is introducing the ..
Racial relations have been one of the most polarizing issues in American history. This has especially been true in the past year following events in Ferguson, Missouri and New York City. Many believe that the nation is more racially divided now than anytime in the last 20 years. As a rule businesses try to stay ..
