Can A-Rod Salvage His Reputation? – Time for Crisis Communications 101!

On Monday, Major League Baseball suspended New York Yankees third baseman, Alex Rodriguez for 211 games—through the end of the 2014 season—for his involvement in a doping scandal.  Rodriguez is appealing the suspension and able to play during the appeal.  His PR response so far to the scandal ranks with Paula Deen’s as one of ..

Major League Baseball – Crisis Communications, Anyone

Major League Baseball has long been known as America’s pastime. Yet the ongoing scandals in the game, with famed players admitting that they have used steroids have dampened America’s enthusiasm for the sport. Now at least 14 players, including New York Yankees third baseman, Alex Rodriguez face suspensions for their ties to Biogenesis of America ..

Paula Deen And The Lessons Of Crisis Communications

The interview that many were waiting for happened. Paula Deen appeared on the Today Show to quell the growing crisis confronting her brand. Over the past week, her crisis response to the revelation that she had used the ‘N’ word over 20 years ago was disastrous. She has lost the Food Network, long the lynchpin ..

Branding Lessons For Men’s Wearhouse

If wasn’t for Paula Deen, Men’s Wearhouse would be getting the dubious honor of how not to deal with a crisis and branding strategy gone awry. Last week without warning or explanation, Men’s Wearhouse abruptly fired their founder and company spokesperson, George Zimmer famous for the slogan “You’re going to like the way you look. ..