The lack of brand discipline is something we notice often when we work with small businesses. It can be very damaging. Exposure of a consistent brand is essential to building name recognition. To achieve it, companies need image guidelines that all of their employees follow; these must include a company font to be used on ..
Facebook is the king of social media sites. Visitors to Facebook spend nearly seven hours a month on the site. The rest of the social networks pale in comparison: • Tumblr – 1.5 hours • Pinterest – 1.5 hours • Twitter – 21 minutes • LinkedIn – 17 minutes • Google+ – 3 minutes
As the Hispanic population continues to boom (50.5 million or 16.3% of the total U.S. population), this young, upwardly mobile, ethnically diverse audience is flocking to the Web for communication and entertainment. • Two-thirds of online Hispanics use social networking sites, a level that’s slightly above the average general market rate. • Hispanic social media ..
Would you start a Facebook page for your company and then ignore people? Hard to believe, but AllFacebook.com says 95% of wall posts to brand pages are not responded to. If you don’t have time, hire us to do it
Could your body language be more expressive? Do you inhibit your natural body language when you’re speaking in public because of your self-consciousness? Maybe you’ve been told (by a well-meaning but misguided person) that you wave your arms around too much. As a result you have shut down your natural gestures and have become stiff ..
As a communications professional, one of your most important tasks is making sure your brand’s reputation is spotless. Long ago, this meant selling a good product and avoiding bad publicity. But that was then . . . Thanks to the Internet explosion, online brand reputation management demands so much attention, it’s become a job unto ..
2: INT OFFICE – NIGHT Fade in on the Main Character sitting at his desk to research a deadly virus. CUT TO: Bing search bar … hands typing on keyboard … pan up back of computer (zoom in on Dell logo) … It’s not new, but lately we have been so put off by the ..
Actually, there are many reasons that companies hire marketing, PR and creative agencies, and often they are the wrong reasons. Here is my list of Three Reasons NOT to Hire a PR firm: 1. Do not hire a PR firm because you want to see your name in print or see your face on TV. ..
One cost $0.50 to make, while the other costs $4.05. One is much easier on your eyes, while the other saves your place automatically. The debate will never end between the advantages/disadvantages of hard copy and eBooks, but can both successfully survive?
It’s hard to predict, and even harder to handle appropriately. It may come in the form of a Google Alert, a phone call inviting comment, or an email from a customer or colleague. You, or your company, is being criticized in public. Some say there’s no such thing as negative publicity, but most businesses on ..
