Who is into books? Generation Y. Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from Baby Boomers. That’s according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, the publishing industry’s only complete consumer-based report integrating channel, motivation and ..
When should I begin a publicity campaign? The ideal time to begin a publicity campaign is 2-3 months prior to a book’s publication unless you need galleys mailed out, in which case, that should be done 4 months prior to publication date). This schedule allows enough time to write press materials, edit materials, build media ..
Media placements drive public relations campaigns. And the question of quality versus quantity often comes up. For example, is it better to have five mediocre placements or one placement that hits the others out of the ballpark? The effort put into securing quality media placements will pay off far more for your business than a ..
Today it simple and easy to contact the media and make a pitch. More and more authors are doing this as part of their publicity campaign. You can reach producers and reporters by going on a shows website or even engaging them in social media. One of the biggest complaints we hear from producers and ..
The last week of summer is rapidly coming to an end. For businesses the weeks from Labor Day to Christmas, are critical in terms of marketing and publicity for the coming year. Is your business ready?
Many people often ask do testimonials and reviews matter any longer in today’s book world. The answer is yes. We’re a bandwagon society. A book that has a major endorser or critical acclaim from a reviewer will help the book sell. Much depends on whether you intend to sell your book in stores like Barnes ..
There has been much talk lately that political conventions are outdated and no longer serve a purpose. Some argue that a political convention is nothing but a giant party for the donors and political operatives. Actually it is much more than that. A political convention is the greatest public relations event that a presidential campaign ..
The book world is seeing an explosion in books coming out each year. Self-publishing has changed the book world forever. No longer do a few publishing houses control who gets published and who doesn’t. More and more people are achieving their dream of being an author. Yet the challenge for authors to stand out is ..
One of the age old questions about public relations has always been, do I need an outside public relations service provider or can I do it in house or by myself? This question has never become more meaningful than in this age of Google, the 24/7 news cycle, and social media. The answer is yes ..
In politics, there are always public relations professionals doing damage control and trying to spin a negative story until it goes away. Some politicians can make a gaffe and walk away to fight another day (Ronald Reagan and Bill Clinton.) Others make a slip of the tongue and are finished (Rick Perry and Christine O’Donnell). ..
