Brands know that public relations is essential to success. It develops brand identity and reinforces ongoing marketing efforts. But to see strong success from public relations, certain elements must be in place
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07/25/2017
With a rebrand a company has only one chance to make that great first impression. That is why it is essential it be done right
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07/20/2017
Rebuilding a reputation after a crisis doesn’t happen overnight but it can be done. Just as with the crisis, you need a strong plan for after the crisis to regain public trust
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07/18/2017
Here are some useful tips for doing a print interview: Print interviews comprise of newspapers, magazines, and online news resources such as blogs. Are typically done over the telephone or via email. Unlike live radio interviews, if the interviewer stumbles or remembers something they want to add to the interview, they can go back to ..
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07/14/2017
Authors want good reviews for their books. When they think of online reviews, they always think about Amazon. After all Amazon is the online retail giant and strong reviews on it drive up rankings and can attract readers. Yet when thinking about online reviews to drive up rankings on Google, readers need to think beyond just Amazon
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07/13/2017
Our society is more polarized today than at any moment in recent memory. Our politics is divisive. Opinions have become more outspoken and outraged. Driving all of this is social media. Social media has allowed millions to have a voice and share their opinion. It is also a driving force in spreading disapproval of a brand when it takes a stand that someone disagrees with. Brands need to be prepared when this happens
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07/11/2017
Satellite media interviews allow you to reach millions of viewers that may not be tuning into the networks and cable channels. They create additional buzz to the national campaign and are critical for branding success
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07/10/2017
It cannot be stressed enough that any good public relations strategy should include a crisis communications plan. Too often brands and companies overlook this and when a disaster strikes, they are caught unprepared
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07/07/2017
Media interviews are essential to a public relations campaign. It is important to remember some pointers when doing an interview
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07/03/2017
Many organizations fail to do any planning for a crisis. This lack of crisis planning ensures that a crisis will get out of control in the media. Doing crisis management planning can stop that from happening
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06/29/2017