Walt Disney World conjures images of family fun, Mickey Mouse, and an escape from the world and its worries. Disney is an iconic American institution. Sadly over the past week it has become embroiled in tragedy and controversy. Last week, two-year old Lane Graves was dragged off the beach at Disney’s Grand Floridian Resort & ..
More and more businesses are realizing the massive impact that public policies and regulations have on their operations. The idea of public affairs programs is no longer just for Fortune 500 companies. Many medium sized businesses realize that they need a public affairs/government relations program in their operating budget. That is why many companies are ..
In another blog post we mentioned that award nominations for authors are often overlooked when doing book publicity. Another important component of book public relations that is often overlooked is public speaking. Yes, many authors, and many business professionals dread speaking in-front of an audience. Yet for authors it is one of the best ways ..
When it comes to book publicity, many authors think of media interviews, press releases, and book reviews as the keys to success. And yes, they are all important aspects of a book publicity campaign. But often overlooked are book awards. We recommend book awards as part of any book publicity campaign. There are numerous book ..
Donald Trump made the headlines yet again (is anything else new). This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas. He said that some of the reporting by the media was libelous. This latest Trump attack on the media came as a result of a ..
Memorial Day has come and gone, and with it, we have the unofficial start of summer. Many businesses believe that the summer months are slow months to do public relations campaigns. Actually nothing could be further from the truth. The summer is an excellent time to do publicity campaigns and prepare as well for the ..
One of the side affects of the Great Recession, was the number of new companies that Americans started. The number of startup companies is increasing at an incredible pace. According to Forbes, the top thing that startups need besides funding is a strong public relations program. A strong public relations program creates brand identity, attracts ..
Determine who will be company spokesperson/people. Develop a comprehensive crisis communications kit: A list of the members of the crisis management team, which should include, at minimum the CEO a trusted assistant/top manager from the CEO’s office heads of each department public relations and marketing team members legal and security. In case of actual crisis, ..
What is Crisis Communications? Is designed to protect and defend the reputation of a company, individual or organization that is facing a challenge to its reputation Crisis communications arises from an investigation, lawsuit, scandal, blog attack, or any number of scenarios involving legal, ethical, and personal allegations Most Common Mistakes in Crisis Communications Not having ..
Businessman and reality television star, Donald Trump appears to be the Republican nominee for president in 2016. This became all but official with the exit of Texas Senator Ted Cruz from the Republican presidential race following a devastating defeat in Indiana. Love Trump or hate him, he has shown on the stump some valuable public ..
