Many people often ask do testimonials and reviews matter any longer in today’s book world. The answer is yes. We’re a bandwagon society. A book that has a major endorser or critical acclaim from a reviewer will help the book sell. Much depends on whether you intend to sell your book in stores like Barnes & Noble, or have mostly back-of-the-room sales during workshops and talks. If you’re looking for more mainstream appeal, then the bigger the name, the better it looks on the cover and will assist in sales.
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