The Challenge
Fifteen-year old, Kristina Coia was the author of the fantasy books, “Lymeria” and “Falcon’s Prey”. She also is the founder of the “Shine Through”, a character development program designed for girls in grades K to 8. Kristina was seeking to create a public awareness of her books and Shine Through. Particularly, she sought national media coverage and a heavy concentration of media coverage in the New York City, New Jersey and Philadelphia markets.
The Solution
Strategic Vision PR Group launched a comprehensive media campaign that included media interviews, book reviews, social media, book events, and speaking engagements. The story angle developed was to tie-in the books and Shine Through with the color purple. Part of the Shine Through program deals with a purple wig and the color purple plays a prominent role in the two books. Using this concept and the unique concept of a fifteen year old who was doing so much and achieving so much at her age.
The Results
Strategic Vision PR Group obtained media coverage for Kristina Coia on: Fox & Friends, WNBC, CNNRadio, WABC, KPVI, Philadelphia Inquirer, Los Angeles Times, Philadelphia Daily News, New York Post, Oprah & Friends Radio, Jay Thomas Show, Newark Star Ledger, WWOR, Parenting Magazine, Dallas Morning News, Bucks County News, CN8, Sirius Radio, Disney Radio, Marleton Parent, Mommy Time Radio, ABC Radio News, New England Cable Network, Ocean City Sentinel, Boston Herald, Sacramento Bee, Dallas Morning News, Miami Herald, Tampa Tribune, Long Island Parent, Chicago Tribune, Cincinnati parent, KYW, Associated Press, New Jersey Parent Magazine, Reuters, USA Today, KIWI, WMGM.
Speaking engagements were secured for Kristina Coia for the “Shine Through Program” in after school programs in New Jersey and Pennsylvania including the South Jersey Teen Summit.
Kristina was a participant at the Texas Book Festival and secured prominent media coverage at the festival.
Strategic Vision PR Group developed and maintained a social media campaign for Kristina with Facebook, MySpace and Twitter pages. We also did an extensive book blog tour for her.
