Sports & Entertainment Services

Creating Images. Engaging Audiences. Winning Results

Successful publicity and marketing initiatives utilize a mix of communication strategies. In developing campaigns that reflect our client’s objectives we develop unique and customized programs that will achieve our client’s goals. We do not believe in a one-size fits all cookie-cutter approach. We believe in developing a comprehensive and strategic approach that will bring our clients success for we believe we only succeed when our client succeeds.

Learn more about our breadth of services:

MEDIA RELATIONS

Traditional media remains a primary source of news for millions and has expanded from simply print and broadcast outlets to online publications. Our team takes a strategic approach to media relations. We identify the most newsworthy angles for our clients – be they a brand, sports personality, actor or actress, or film or studio – and work with the media outlet that is most likely to generate the coverage that will achieve our client’s ultimate PR goals. We know what traditional and citizen journalists want and how and when they need it. We are always mindful of the accelerated beat of a 24/7 news cycle. With our strategic media contacts, we know how to obtain A-list coverage for our clients and their brand – online and in print and broadcast outlets.

Among our services:

  • Strategy development
  • Media segmentation and prioritization, including list development
  • Editorial calendar research
  • Media angle identification
  • Media material development, such as press releases, bylined articles and press kits
  • Media list development
  • Ongoing media outreach and pitching
  • Media training
  • Press conferences
  • Traditional, satellite and radio media tours
  • Media monitoring and reporting
  • Editorial board meetings
  • Media roundtables
  • Red carpet representation

BRANDING

When people hear your name, it conjures up a set of impressions that influences how they think and buy. Those thoughts define your brand. Are you launching a new brand, evolving a long-standing brand strategy or seeking a new creative strategy? If so, you need to remember that today it is about telling the right story and creating a cohesive and recognizable image, and you have only one opportunity. We work with you every step of the way in planning your brand and developing your brand. Your brand is unique and irreplaceable and with our services we create a brand that is uniquely tailored for you.

Among our services:

  • Brand strategy
  • Naming
  • Brand positioning
  • Strategic branding alliances
  • Endorsements
  • Collateral material
  • Story development
  • Market research

SOCIAL MEDIA CAMPAIGNS

Social media impacts everything in today’s world. It has enhanced our ability to chat, influence opinion, build awareness and engage audiences. It is imperative that your social media presence and campaign is cohesive with and supports your branding. We understand the importance of social media and how to maximize it by ensuring that your campaigns are cohesive and individual to your style and brand. We identify each client’s message, goals and audience and match them with relevant social networks, including Facebook, Twitter, YouTube, Google+. LinkedIn and Pinterest. With creatively integrated social media, clients can build greater fan bases and garner attention from industry professionals and corporate sponsors. Remember, social media is unique in that it is conversational, immediate, authentic and participatory. That is why your social media campaign needs to be unique.

Among our services:

  • Social media research analysis
  • Social media strategy
  • Development and maintenance of social media outlets, including content
  • Campaign strategy and implementation that engages audiences
  • Social media training
  • Social media result analysis

BLOGGER ENGAGEMENT

There are more than 70 million blogs worldwide. Mention on a blog can have greater reach than traditional media. A positive review of a product or service on a blog often has a greater consumer impact than millions spent on traditional advertising. Our team is skilled at reaching out to bloggers to build strategic relationships between brands and influencers across the blogosphere, from consumer to business to technology to trade blogs. These relationships mean our clients stand out and reach the more than 345 million blog readers.

CRISIS COMMUNICATIONS AND MANAGEMENT

A crisis can come in any form or shape and often happens without warning. The greatest mistake that most individuals, brands, and organizations make is not having a basic crisis communications plan in place. In today’s world of nonstop media coverage, online news sites, and tabloids, a crisis can emerge and become a whirlwind. The first hours of any crisis are critical, and if you are not proactive in getting your message out, the media and others will set the narrative and you will suffer the consequences.

When working with our clients to develop crisis communications plans, we ensure a comprehensive approach that works cohesively with all players involved on our client’s end.

Among our services:

  • Identifying a potential crisis and conducting a vulnerability study
  • Identifying primary and secondary spokespersons and other members of the crisis communications team
  • Developing a crisis communications strategy
  • Identifying all key audiences, should a crisis hit
  • Crisis message and management
  • Post-crisis strategy

 SPEAKING ENGAGEMENTS

Speaking engagements are key to building brand identity. Our team will work with you to identify key audiences for your message and to place you before them. We will help you draft your speech and train you how to deliver it.. We work to place our clients as keynote speakers, roundtable panelists, and breakout speakers.

CREATIVE/GRAPHIC DESIGN

Today, it as much as about appearance as it is substance. Today’s consumers respond to the visual. Our team knows how to create the visual effect that you need to support your image and brand. The creative image must create the experience that your brand conveys.

Among our services:

  • Web design
  • Logo development
  • Collateral materials

SPORTS MARKETING

The world has always had a love affair with sports stars from Babe Ruth to Dan Marino to Danica Patrick to Tim Tebow and the sports world. This passion presents real opportunities for sports personalities. Sports marketing is connecting the athlete, the merchandise (sport collectables with athletes name/ team logo), the service (sports events, games, races) and the promotion (communication to sponsors an audience; PR and sponsorship). Successful sports marketing is based is on these four elements and if one is taken out the chain will break. We develop winning sports marketing strategies that include these four essential elements and craft winning campaigns for our clients.

ENTERTAINMENT MARKETING

People have always had an infatuation with entertainers and the entertainment world. This passion presents real opportunities for brands seeking to align with entertainment content as a way to raise the profile of consumer or technology brands and engage consumers without the high cost associated with advertising. We develop entertainment marketing strategies that include branded storytelling by placing products or services in high-visibility films and television programs, outreach to the entertainment influencers to build a roster of brand ambassadors, promotional alliances with entertainment properties or events, acquiring or leveraging a celebrity association into media coverage. Sweeping changes in lifestyle and technology have only made entertainment marketing strategies more powerful as content is consumed and shared on multiple screens – from movie theaters to television screens to small mobile devices – by talent, content creators and fans.

Among our services:

  • Product placement
  • Celebrity endorsement
  • Entertainment promotions

AWARDS SERVICES

To win such an honor in today’s competitive and savvy arena, an athlete, a brand, an artist or studio must have a team in place that is skillfully and respectfully championing their accomplishments. Utilizing our relationships, we provide strategic guidance for clients as they approach their respective awards seasons. We ensure all opportunities are explored, all deadlines are met, and that the proper media spotlight will shine on our client’s accomplishment.

EVENTS

We know how to drive massive media coverage around events. We utilize our vast network of resources to produce press-worthy events that are seamlessly integrated with a client or brand’s marketing plan. As either the sole producer of an event, or as a consultant, we deliver whatever is needed to maximize the success of your event. From breakfast events to launches to galas to premieres to seminars to cocktail parties, we have you covered.

Among our services:

  • Creative concepts
  • Venue identification – including cost comparison based upon your budget
  • Event branding
  • Sponsorships
  • Speaker identification
  • Attendee lists
  • Promotion through relevant organizations
  • Print invitations
  • Email invitations and follow-up
  • Follow-up calls to facilitate awareness and attendance
  • RSVP process
  • Event agenda
  • Event collateral
  • Premium items and/or guest bags
  • Staging (audio, lighting, banners and brand integration)
  • Photography
  • Run-of-show
  • On-site management
  • Media relations and social media support
  • Placement on area calendar listings
  • Post-event evaluation and strategy