The Challenge
“Smith Carson”, a national firm focusing on corporate investigations, consumer product liability, complex litigation and executive vetting, found that it was not branded in the consciousness of its target audiences and needed a comprehensive public relations campaign to create awareness and complement its marketing efforts.
The Solution
Strategic Vision PR Group developed a public relations campaign for the firm that would create public awareness and would reach its primary audiences – the legal, banking and accounting professions.
Included in this campaign were:
- Media relations
- Branding
- Speaking engagements
The Results
Strategic Vision PR Group obtained coverage for Smith Carson on FOX News Channel, the Atlanta Business Chronicle, The Atlanta Journal-Constitution, The Palm Beach Post, the Austin American-Statesman, The Miami Herald, the Dayton Daily News, CNBC, FindLaw, the EE Times, CBS MoneyWatch, Black Enterprise magazine, the Compliance Reporter, the Investment News, Bloomberg BusinessWeek, the Boston Herald, USA Today, CNN, Bloomberg Radio, The Banking Law Journal, Money ‘n Profits Magazine, the Los Angeles Business Journal, The Kansas City Star, Fund Directions, SecurityWeek, BAI Banking Strategies, BetterInvesting, The Legal Intelligencer, the Legal Times, the Law Times, the Fulton County Daily Report, CPA Magazine, , The CPA Journal, obtained more than 100 radio interviews, and obtained interviews on all four network affiliates in Atlanta, where the firm is headquartered.
Speaking engagements were secured at the Florida Chamber of Commerce, the Tennessee Bankers Association and at numerous organizations in Atlanta.
The agency also developed collateral material for the firm’s trade show booth. Smith Carson now is recognized as a leader in its field.
