One thing that the push towards digital may create is an increase in the art and artistry of printed books. Fast Company recently profiled Penguin books cover designer Coralie Bickford-Smith and The Atlantic ran a piece on their hand sewn covers that will be releasing soon. Penguin seems to be the leader in this area, ..
Who is into books? Generation Y. Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from Baby Boomers. That’s according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, the publishing industry’s only complete consumer-based report integrating channel, motivation and ..
When should I begin a publicity campaign? The ideal time to begin a publicity campaign is 2-3 months prior to a book’s publication unless you need galleys mailed out, in which case, that should be done 4 months prior to publication date). This schedule allows enough time to write press materials, edit materials, build media ..
Today it simple and easy to contact the media and make a pitch. More and more authors are doing this as part of their publicity campaign. You can reach producers and reporters by going on a shows website or even engaging them in social media. One of the biggest complaints we hear from producers and ..
Many people often ask do testimonials and reviews matter any longer in today’s book world. The answer is yes. We’re a bandwagon society. A book that has a major endorser or critical acclaim from a reviewer will help the book sell. Much depends on whether you intend to sell your book in stores like Barnes ..
The book world is seeing an explosion in books coming out each year. Self-publishing has changed the book world forever. No longer do a few publishing houses control who gets published and who doesn’t. More and more people are achieving their dream of being an author. Yet the challenge for authors to stand out is ..
