#MelaniaTrump Speech – A Crisis Communications Lesson

The first night at the Republican Presidential Convention was supposed to highlight Melania Trump, Donald Trump’s wife and introduce the next potential First Lady to millions of Americans. Also it was hoped that Melania’s speech would start to soften the image of Donald Trump and allow voters a glimpse of the private man. With polls ..

The long saga of Hillary Clinton and her private email server is finished.  FBI Director James Comey announced that the FBI would not recommend any criminal charges against Hillary Clinton.  The potential of a criminal indictment was a dark cloud hanging over her presidential campaign.  Comey did say that 110 of Clinton’s emails contained classified ..

Disney Handling A Crisis Right

Walt Disney World conjures images of family fun, Mickey Mouse, and an escape from the world and its worries.  Disney is an iconic American institution.  Sadly over the past week it has become embroiled in tragedy and controversy. Last week, two-year old Lane Graves was dragged off the beach at Disney’s Grand Floridian Resort & ..

Developing a Crisis Communications Plan

Determine who will be company spokesperson/people. Develop a comprehensive crisis communications kit: A list of the members of the crisis management team, which should include, at minimum the CEO a trusted assistant/top manager from the CEO’s office heads of each department public relations and marketing team members legal and security. In case of actual crisis, ..

Crisis Communications

What is Crisis Communications? Is designed to protect and defend the reputation of a company, individual or organization that is facing a challenge to its reputation Crisis communications arises from an investigation, lawsuit, scandal, blog attack, or any number of scenarios involving legal, ethical, and personal allegations Most Common Mistakes in Crisis Communications Not having ..

Maria Sharapova Learns New Lessons of Crisis Communications – Social Media Drives Narrative

Social media drives narratives and brands react to the social media narrative.  This means that many of the old rules of crisis communications no longer apply as social media drives a crisis regardless if everything was handled correctly or not in addressing the situation with the media and key stakeholders. We saw this happen this ..

Chipotle Mexican Grill – A Strategic Communications Survival Strategy

Chipotle Mexican Grill is struggling to survive. The company has been hit with crisis after crisis. Last fall, Chipotle closed 43 restaurants in Washington and Oregon after six restaurants were linked to an E. coli outbreak. Then additional illnesses were reported in seven more states. In December 80 college students in Boston fell ill after ..

Chipotle Mexican Grill – Navigating a Crisis

Today’s consumers are savvier than ever before when they select a brand. Consumers are not just selecting a brand because of price any longer, they are seeking a brand that tells a story and shares their values. No brand in the fast food industry has represented this more than Chipotle Mexican Grill that boasted ‘food ..

Steve Harvey’s Epic Blunder – A Crisis Communications Game Plan

Comedian and television personality, Steve Harvey made the verbal blunder that is resonating around the world while hosting the Miss Universe pageant when he announced the wrong winner. Harvey in announcing the winner of the contest announced that Miss Colombia, Ariadna Gutierrez Arevalo was the winner only moments later to announce that she was first ..