Determine who will be company spokesperson/people. Develop a comprehensive crisis communications kit: A list of the members of the crisis management team, which should include, at minimum the CEO a trusted assistant/top manager from the CEO’s office heads of each department public relations and marketing team members legal and security. In case of actual crisis, ..
What is Crisis Communications? Is designed to protect and defend the reputation of a company, individual or organization that is facing a challenge to its reputation Crisis communications arises from an investigation, lawsuit, scandal, blog attack, or any number of scenarios involving legal, ethical, and personal allegations Most Common Mistakes in Crisis Communications Not having ..
Social media drives narratives and brands react to the social media narrative. This means that many of the old rules of crisis communications no longer apply as social media drives a crisis regardless if everything was handled correctly or not in addressing the situation with the media and key stakeholders. We saw this happen this ..
Usually the Super Bowl brings out the best in coaches and players on both teams. While nobody likes losing, the losing coaches and players show grace after the game is over congratulating the victors (regardless of what they may be thinking inside). That is the usual case but Sunday, after Super Bowl 50, Cam Newton, ..
Sometimes a public relations crisis can also be an opportunity if managed correctly. The fast food chain, Arby’s has been presented with such a situation. But so far, Arby’s has failed to turn a public relations crisis into a gain. Arby’s has been under attack ever since the story of how one of their employees ..
One can win in the court of law but still lose in the court of public opinion. We have just seen this with New England Quarterback Tom Brady. A federal judge threw out the NFL’s four game suspension of Brady for his involvement in ‘deflategate’ last season during the playoffs. In case you forgot, ‘deflatgate; ..
Racial relations have been one of the most polarizing issues in American history. This has especially been true in the past year following events in Ferguson, Missouri and New York City. Many believe that the nation is more racially divided now than anytime in the last 20 years. As a rule businesses try to stay ..
Hillary Clinton has been the presumed Democratic nominee for President in 2016 since the last ballots were cast in 2012. Polls showed her miles ahead of all potential Democratic rivals in 2016. In fact so assumed is her nomination in 2016, should anything happen to her, the Democratic Party has no real viable plan B ..
NBC Nightly News anchor Brian Williams and the Peacock Network are caught in a major crisis that threatens to undermine their credibility. Williams was exposed for lying about being shot down in a helicopter during the United States invasion of Iraq by a group of veterans on Facebook (including one who was in the actual ..
If it’s broke, fix it – As soon as you realize there’s a problem, fix it. Brand loyalists expect a very specific experience from their favorite brands and when that brand promise isn’t being met, they will go elsewhere (there are many fish in the sea). It’s important to fix problems as soon as you ..
