The long wait is over. Special Counsel Robert Mueller has issued his report – on his investigation into alleged collusion by President Donald Trump’s campaign and Russia during the 2016 election and obstruction of justice by President Trump into the investigation – to the Department of Justice. After reviewing it, Attorney General William Barr and ..
Today’s politics and society are more polarized than ever before. This is constantly brought home via social media and the news. Brands traditionally shy away from making statements and taking stands on political issues but in today’s culture consumers and employees no longer accept that nor expect that from a brand. They are looking for ..
Our society is more polarized today than at any moment in recent memory. Our politics is divisive. Opinions have become more outspoken and outraged. Driving all of this is social media. Social media has allowed millions to have a voice and share their opinion. It is also a driving force in spreading disapproval of a brand when it takes a stand that someone disagrees with. Brands need to be prepared when this happens
Social media drives narratives. That cannot be said enough. Social media can also create a crisis where none existed. Many brands are finding this out firsthand in the current politically charged and polarized environment. Today’s consumers expect brands to tell a story and share their values including their political values. Many brands have for years ..
The first night at the Republican Presidential Convention was supposed to highlight Melania Trump, Donald Trump’s wife and introduce the next potential First Lady to millions of Americans. Also it was hoped that Melania’s speech would start to soften the image of Donald Trump and allow voters a glimpse of the private man. With polls ..
More and more businesses are realizing the massive impact that public policies and regulations have on their operations. The idea of public affairs programs is no longer just for Fortune 500 companies. Many medium sized businesses realize that they need a public affairs/government relations program in their operating budget. That is why many companies are ..
Republican presidential candidate, Donald Trump has set off yet again another media firestorm. The Republican frontrunner has called for all Muslims seeking to enter the United States to be barred from doing so. This came as the focus of the presidential campaign has turned to terrorism after the terror attacks in Paris and San Bernardino, ..
Ten things to remember in public affairs messaging: 1. Have a well-defined goal. Determine how you will know whether you have won. Know what the scoreboard is and the role messaging plays in putting points on the board. 2. Know your audience. Gather as much data on your target audience as possible, develop a compelling ..
