The long wait is over. Special Counsel Robert Mueller has issued his report – on his investigation into alleged collusion by President Donald Trump’s campaign and Russia during the 2016 election and obstruction of justice by President Trump into the investigation – to the Department of Justice. After reviewing it, Attorney General William Barr and ..
Gillette launched a new commercial on its website and YouTube on Monday, which is in response to the Me Too movement. The ad urges men to hold each other accountable, set a higher standard for conduct then in the past, and step up if they see men acting inappropriately towards women. The commercial is called ..
Two thousand and seventeen is drawing to a close. What a year it has been. It has been a year that has seen some major stories with serious public relations lessons that will be applied going into 2018 and far beyond. What were the major stories and the public relations lessons that can be learned ..
Two thousand and eighteen is just a matter of weeks away. Brands are already wondering what will be the top public relations trends for the upcoming year and how they can stay ahead of the curve. Here are three of what will be the top PR trends for 2018 that brands must be aware of ..
Planning is essential for success. That is especially true when it comes to public relations for it to be truly successful and show a return on investment. Public relations isn’t about getting non-stop media coverage, rather it is about getting before your target audience (consumers and businesses) in a way that influences them to seek ..
Many people often wonder what the difference is between marketing and public relations. The two seem so intertwined in people’s minds that very often people consider them to be the same. Nothing could be further from the truth. Public relations and marketing while essential to success are totally different. So how should both be defined? ..
Everybody loves stories –romance stories, action stories, mystery stories, success stories – you name it and someone loves it. Storytelling is a basic thread of human communications. People connect with stories, remember stories, and share them with others. We’re pre-wired for stories. It’s how we communicate. People make decisions daily. While they use data or ..
Whether you are a corporate leader, author, entertainer, athlete, or seeking to influence public policy, you know that you need public relations. Yet despite this, many people are uncertain of what the benefits of public relations are. First you have to understand what public relations is. A basic definition of what public relations does for ..
A very common question asked when considering public relations is, do I need a public relations agency? The answer is yes, you do need a public relations agency for a variety of reasons (and not just because we are a public relations agency). Why you ask do you need a public relations agency? Let us ..
Trade shows provide an excellent opportunity to reach decision makers and buyers regardless of if your targets are businesses or consumers. Recent studies show that most buyers and decision makers reach a decision on a product or service based upon the trade show exhibit they viewed. For many companies, especially smaller ones, a major industry ..
