The folks that brought you the tobacco lawsuits of the 1990s are back and they have found a new industry to target – food makers. Over the past month publications such as the New York Times, Los Angeles Times and others have been reporting on lawsuits against food makers. Also, we have seen stories pop ..
Public relations has become the most effective way to build a brand. Well-known brands like The Body Shop, PlayStation and Harry Potter spend little on brand-name advertising. The same is true for many entrepreneurial companies. Business owners become known in their respective fields of concentration many times through public relations and the associated media generated. ..
Robert Pattison discussing his saga with Kristen Stewart on “The Daily Show” said: “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.” While things worked out for him or even both of them if reports are true that they have reconciled, it is still imperative that if you are ..
1. The walls have blurred between public affairs, corporate communications and marketing. 2. Professional service firms are the new competition. There is an increasing role for PR in the C-suite. 3. Specialization is sweet for the bottom line. While it is important to specialize in niche industries, it is also important for PR firms to ..
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Companies that know how to use public relations in tandem with the sales and marketing function understand the dual role of PR. If sales and marketing serves as the engine of a company, the public relations function is that of a brake and an accelerator. The public relations team advises when a company needs to ..
Here are some of the top findings from the 2012 Pew State of the Media Report that will have a great impact on anyone who intends to use public relations for the company or book. The Rise in Mobile Technology This year, Pew’s report focused on the rise of mobile technology and its potential to ..
Media placements drive public relations campaigns. And the question of quality versus quantity often comes up. For example, is it better to have five mediocre placements or one placement that hits the others out of the ballpark? The effort put into securing quality media placements will pay off far more for your business than a ..
The last week of summer is rapidly coming to an end. For businesses the weeks from Labor Day to Christmas, are critical in terms of marketing and publicity for the coming year. Is your business ready?
There has been much talk lately that political conventions are outdated and no longer serve a purpose. Some argue that a political convention is nothing but a giant party for the donors and political operatives. Actually it is much more than that. A political convention is the greatest public relations event that a presidential campaign ..
