Planned Parenthood is in a crisis mode and attempting to launch a public relations counterattack after an undercover video surfaced that seems to indicate that the organization sells fetal tissue from abortions to researchers for a profit. Such action if true would be illegal. The video was released by the Center for Medical Progress on ..
Social media drives narratives. This cannot be stated enough. Yet despite the power of social media and brands realizing its importance, they forget about its power and potential to create a crisis. Very often their social media strategy does not reflect their tradition public relations strategy. A case in point was celebrity chef, Paula Deen. ..
The Bill Cosby brand was built over the years by his ability to bridge the racial divide and a belief that he stood for traditional values. He was praised for lecturing young African-Americans about the importance of raising children in a two-parent household. During his heyday, appearing as Dr. Cliff Huxtable on NBC’s The Cosby ..
We all have different sides to our personality did we share with different groups of people. We usually do not talk to our mom the same way we talk to our buddies. We do not talk to our co-workers the way we talk to our spouse and we do not talk to the guy at ..
Vampires. Witches. The Apocalypse. Young adult fiction has been long known as a rapidly growing publishing category and with an increasing number of young adult publications, it can be hard to get your work noticed. Here are some tips on how young adult fiction writers can get their work noticed: 1. As an author, make ..
There has been a lot written about content marketing recently, but it’s more than just a clever buzzword. Creating an integrated content PR strategy that is relevant, engaging and social can make a huge difference when it comes to marketing your brand. Here are some tips for building a successful content PR strategy. Defining Content ..
With the launch of its new service called Vine, Twitter is hoping to do for video what it has already done for text –shrink it into bite-sized bits that are quickly and easily shared. Available as a free app for iOS devices (with other platforms coming soon), users can splice together six seconds of looping ..
Barnes & Noble announced that they will be closing 30% of their brick and mortar stores over the next ten years. They will be putting a greater emphasis on e-books and online sales. Barnes & Noble’s announcement represents a trend in the book world, readers are buying books online leading to the decline of brick ..
Barnes & Noble announced today that will be shutting 30% of their stores during the next ten years. They are doing it for two reasons: 1. More consumers are purchasing books from online retailers 2. The increasing popularity of e-books. This means publishers and authors are going to have to rethink some of their marketing ..
LinkedIn Facts: ■Every second, two new professionals join LinkedIn. That’s more than 10,000 people per day! ■The site is the largest professional network, with more than 175 million users from over 200 countries. This number is still growing – in 2011 the membership increased by 45 percent worldwide. ■40 percent of all LinkedIn members reside ..
