LinkedIn is the new Facebook. More brands will use LinkedIn to monitor conversations and connect with customers and influencers. New and enhanced features on the site, such as its “endorse” capability (which employs the one-click validation of a Facebook “like”) and new profile and company page designs are encouraging users to spend more time building ..
Facebook is the king of social media sites. Visitors to Facebook spend nearly seven hours a month on the site. The rest of the social networks pale in comparison: • Tumblr – 1.5 hours • Pinterest – 1.5 hours • Twitter – 21 minutes • LinkedIn – 17 minutes • Google+ – 3 minutes
As the Hispanic population continues to boom (50.5 million or 16.3% of the total U.S. population), this young, upwardly mobile, ethnically diverse audience is flocking to the Web for communication and entertainment. • Two-thirds of online Hispanics use social networking sites, a level that’s slightly above the average general market rate. • Hispanic social media ..
Would you start a Facebook page for your company and then ignore people? Hard to believe, but AllFacebook.com says 95% of wall posts to brand pages are not responded to. If you don’t have time, hire us to do it
It used to be that writing a press release required a little more than the five W’s and H. But as many public relations pros now understand, it’s also about the S-E-O. Press releases are not only being used to inform journalists about your client, but simply by virtue of being posted to wire services, ..
☐ Hone your online brand •Step one in book publicity is branding, and yet so many authors miss it. Do not proceed to the steps below until you have established your online platform. •A publicist is essential in helping you develop and streamline your message and brand. Work together to come up with the best ..
A recent survey stated that 3 out of 5 customers will turn to online reviews for information about a product or service before they make a decision. At the same time, Google’s search algorithm gives greater visibility to social media reviews like those found on Yelp!, so that makes asking for online reviews a part ..
What should businesses be paying attention to on their Facebook pages? Unlikes and unsubscribes. Sure, it’s normal to have a certain number of daily unlikes, though spikes and an upward trajectory could be telling you something about the publishing strategy that you’re not seeing in the overview section of Facebook’s insights page. By knowing the ..
Coming up with messaging for interactive platforms like Facebook is often an exercise in avoiding certain topics. Any post that might be viewed as irrelevant or singling out a subset of users is viewed as potential grounds for user abandonment and is immediately ruled out. Unfortunately, avoiding these types of posts also results in lost ..
1. The walls have blurred between public affairs, corporate communications and marketing. 2. Professional service firms are the new competition. There is an increasing role for PR in the C-suite. 3. Specialization is sweet for the bottom line. While it is important to specialize in niche industries, it is also important for PR firms to ..
