We are often asked how press releases differ from media pitches. It seems everyone has heard of a press release and believes they need one for their public relations campaign. But beyond that they are not sure what a press release does and how it differs with a media pitch. A press release is an ..
Another day has passed and another NFL player has been arrested with domestic violence charges – Arizona Cardinals running back Jonathan Dwyer. This comes as the NFL is still reeling from the public relations damage of Ray Rice, Adrian Peterson, Greg Hardy, and the admission in court documents that nearly a third of its players ..
The NFL continues to be battered in the court of public opinion. Last week it was the Ray Rice saga and the “what did NFL Commissioner Roger Goodell know and when did he know it questions.’ This week it is outrage over Minnesota Viking Adrian Peterson who is facing criminal charges for spanking his four-year ..
Major retail companies understand the link between their brand identities and their corporate success. That’s why companies like Nike, Walmart, Volvo, and Coca Cola are so protective of their brands. They have a compact with their customers and continued success depends on fulfilling their brand promise by delivering a consistent brand experience. The same is ..
For many small businesses, the painfully slow recovery of the national economy has been difficult to navigate. The Christian Science Monitor reported earlier this year the recession that ended more than three years ago has been followed by the feeblest economic recovery since the Great Depression. The story also found that “since World War II, ..
Facebook is the king of social media sites. Visitors to Facebook spend nearly seven hours a month on the site. The rest of the social networks pale in comparison: • Tumblr – 1.5 hours • Pinterest – 1.5 hours • Twitter – 21 minutes • LinkedIn – 17 minutes • Google+ – 3 minutes
As a communications professional, one of your most important tasks is making sure your brand’s reputation is spotless. Long ago, this meant selling a good product and avoiding bad publicity. But that was then . . . Thanks to the Internet explosion, online brand reputation management demands so much attention, it’s become a job unto ..
One cost $0.50 to make, while the other costs $4.05. One is much easier on your eyes, while the other saves your place automatically. The debate will never end between the advantages/disadvantages of hard copy and eBooks, but can both successfully survive?
It’s hard to predict, and even harder to handle appropriately. It may come in the form of a Google Alert, a phone call inviting comment, or an email from a customer or colleague. You, or your company, is being criticized in public. Some say there’s no such thing as negative publicity, but most businesses on ..
She reportedly exchanged thousands of lurid emails with another general. This angle of the Kelley story—that four-star Marine Gen. John Allen, the top man in Afghanistan and the nominee for NATO’s supreme allied commander, Europe—is grabbing the most attention. According to reports, Allen and Kelley exchanged numerous emails—the number is up for debate—some of which ..
