• Be responsive and call the reporter back
• Ask questions before agreeing to the interview
• Do the necessary research
• Never say “no comment” or “off the record”
• Identify key points, know your messages, and stay on point
• Be prepared… practice, practice, practice
• Never repeat a negative question back to the reporter
• Be conscious of body language and voice control
• Wear soothing colors for on-camera appearances
• Call your PR team to support you
1993
02/23/2013
