The Challenge
Ty J. Young Inc., a wealth management company in Atlanta sought to brand itself both in the Atlanta market and nationally to increase its client base. In addition, the company sought to revamp its radio show that aired on a Bloomberg Radio affiliate by attracting high profile guests, and re-do its current collateral and marketing material.
The Solution
Strategic Vision PR Group developed a comprehensive public relations and marketing campaign that included traditional media relations, social media, creative services, marketing, and speaking engagements. The strategy called to brand the firm’s expert as a leading authority in wealth management issues and brand that in the public’s consciousness.
The Results
Ty J. Young, President and CEO of Ty J. Young Inc., appeared in the Atlanta Journal Constitution, New York Times, Daily Finance, Toledo Blade, Mortgage Bankers Association Magazine, Deposit Accounts, AARP Real Possibilities, FOX Business.com, Financial Advisor, as well as on CNBC, CNN International, FOX News Channel, and becoming a semi-regular on FOX Business Network’s Cavuto, and appeared on Atlanta’s WXIA (11Alive) frequently Voice of America, and countless radio shows nationwide.
Among the guests Strategic Vision PR Group booked for the Ty J. Young Show are: Steve Forbes, John Bolton, Newt Gingrich, Ed Meese, Bernie Goldberg, Gary Johnson, Michele Bachman, Scott Rasmussen, Michael Barone, Rich Lowry, Tom Price, Carl Cannon, KT McFarland, Major Garrett, Tom Graves, Memo Gidley, James Hirsen, Miss America Kirsten Haglund, David Keene, Johnny Isakson, and Joe Wilson.
Strategic Vision PR Group launched and maintained a Facebook and Twitter page for both Ty J. Young Inc., and the Ty J. Young Show attracting followers worldwide.
Working with Ty J. Young Inc., Strategic Vision PR Group developed a television commercial for the company that airs nationally. Strategic Vision PR Group developed the script and visuals.
Analyzing the company’s existing collateral and marketing material, Strategic Vision PR Group redesigned and redeveloped the look and feel.
Finally Strategic Vision PR Group secured speaking engagements for the client at major industry leading associations including the National Association of Insurance and Financial Advisors.
